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Home Marketing B2C Marketing

Google adds generative AI insights, shopping ad campaign goals

August 27, 2024
in B2C Marketing
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Google today introduced 4 updates to assist retailers ahead of the vacation shopping season.

Key updates:

  • Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could aid you adjust your inventory and product descriptions based on what shoppers are trying to find or viral trends.
Screenshot 2024 08 27 At 14.31.02
Screenshot 2024 08 27 At 14.31.08
  • AI-powered insights. Two recent generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries.
Screenshot 2024 08 27 At 14.31.21
Screenshot 2024 08 27 At 14.39.12
  • Automated in-store availability. Google is streamlining the management of local inventory ads by mechanically syncing in-store availability from retailers’ web sites. This should make it easier for purchasers to seek out products nearby.
Screenshot 2024 08 27 At 14.44.31 Edited
  • New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods.

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans

Why we care: There are fewer days between Thanksgiving and New Year’s to succeed in consumers. This means retailers will likely be under pressure to hit holiday sales goals. Google’s recent tools may help businesses stay agile and make smarter, data-driven decisions.

The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech.

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