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Home Marketing B2C Marketing

 How AI is radically reshaping marketing budgets by Edna Chavira

December 5, 2024
in B2C Marketing
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Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large firms.

In fact, it’s estimated that as much as 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already.

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). Drawing from global research and trends, we’ll examine how marketing leaders are restructuring their marketing operations, reallocating budgets, and reskilling teams to capitalize on AI’s potential, while managing risks.

This session will likely be of particular value to medium and huge businesses. Sign up here.

The post  How AI is radically reshaping marketing budgets appeared first on MarTech.

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