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Home Marketing B2C Marketing

MarTech’s CRM experts to follow

April 10, 2024
in B2C Marketing
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Martech is marketing and CRM is arguably the unique martech. It modified every little thing. Because it’s so useful, CRM is always evolving to meet the most recent challenges and customer behaviors. How do you retain up with all those changes? How do you learn the optimal strategies? By following the very best within the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.


Jeroen Corthout 

Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. Known for his expertise within the SaaS field, he’s an everyday conference speaker. He can be host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders.

  • LinkedIn: JeroenCorthout (22K followers)
  • X/Twitter: JeroenCorthout (8K followers)

Sarah Franklin 

Sarah is the brand new CEO of Lattice, an organization specializing in people management and performance software. She joined the corporate in January, after an extended, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one in every of the world’s most influential CMOs three years in a row.

  • LinkedIn: Sarah Franklin (43K followers)
  • X/Twitter: SWBJoyce (34K followers)

Ben McCarthy

Ben, AKA “Salesforce Ben,” is a distinguished figure within the Salesforce community. He is the founding father of SalesforceBen.com, which is the biggest community-powered Salesforce media platform, boasting over 1.2 million monthly views. He can be an investor, advisor, and non-executive director at various corporations throughout the Salesforce ecosystem.

  • LinkedIn: SalesforceBen  (68K followers)
  • X/Twitter: SalesforceBen (15.5K followers)

Eldad Postan-Koren

Eldad Postan-Koren is the founder and CEO of Winn.AI, an organization that develops a synthetic intelligence-based personal assistant for salespeople. He has a background in entrepreneurship and has been involved in various ventures, including serving as the primary COO of DreaMed Diabetes and dealing on Value Creation at OurCrowd.

  • LinkedIn: Eldad Postan-Koren (32K followers)

Ali Schwanke 

Ali is a MarTech contributor and the founding father of Simple Strat, a platinum HubSpot Solutions partner. She also co-hosts the favored YouTube series “HubSpot Hacks.” This is sensible as she’s a go-to expert in B2B marketing strategy and content, and a well known HubSpot advocate in lots of digital communities including MOPros, Vistage, and more

  • LinkedIn: Ali Schwanke (13K followers)
  • X/Twitter: Ali Schwanke (6K followers)

Dharmesh Shah 

The founder and CTO of Hubspot, Dharmesh is the voice of CRM. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com, a well-liked startup blog with over 350,000 members in its online community. An lively member of the Boston area entrepreneurial community, he’s an angel investor in over 40 startups and a frequent speaker on startups and inbound marketing.

  • LinkedIn:  Dharmesh (1M followers)
  • X/Twitter: Dharmesh (320K followers)

Patrick van Deursen

Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He has laid his foundation for CRM at Philips and Ericsson. He founded CloudToShare in 2014 and hasn’t looked back. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations. 

  • LinkedIn: Patrick van Deursen ( 25K followers)

The post MarTech’s CRM experts to follow appeared first on MarTech.



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