As AI chatbots change into go-to tools for every part from travel planning to product recommendations, marketers face a growing query: How do you make sure that your brand shows up in the answers?
Semrush thinks it’s found a solution — and it’s launched an award program to spotlight the brands leading the best way.
The newly announced AI Visibility Awards recognize the businesses most cited, really useful, and surfaced in AI-generated responses, drawing from Semrush’s AI Visibility Index — a dataset built on over 2,500 real prompts run through ChatGPT and Google’s AI Mode.
“This yr marks a turning point in how brands earn visibility,” said Andrew Warden, CMO at Semrush. “It’s not about submissions or panels — it’s about real user behavior. These awards recognize the marketers cracking the AI code and earning trust where it counts: contained in the answers”.
What the AI Visibility Awards measure
The awards highlight three forms of performers across 4 major verticals:
- Category Leaders: Brands with the biggest footprint in AI search
- Growth Engines: Fastest gainers in visibility
- Challengers: Up-and-comers gaining traction in AI results
For example, Google topped the Business & Professional Services category, while Rippling was recognized as a Challenger brand. In Consumer Electronics, Samsung led the pack, with Logitech and Nothing Technology earning Growth Engine and Challenger honors, respectively.
Other notable winners:
- Microsoft, Category Leader for Digital Tech & Software
- UNIQLO, Growth Engine in Fashion & Apparel
- Anthropic, Challenger in Digital Tech & Software
AI search trends marketers should watch
The award data reveals a number of emerging truths about AI-driven discovery:
- Stability amongst leaders: Top brands showed lower than 20% monthly volatility in AI share-of-voice, suggesting AI engines “lock in” trusted names.
- Niches break through: Brands with clear topical relevance — like Patagonia in ethical fashion or Logitech in gaming accessories — punch above their weight.
- Challengers can compete: Newer players like Nuuly and Anthropic are finding traction with strong positioning and momentum.
- Verticals behave in a different way: Some, like Business & Professional Services, remain highly competitive, while others reward consistency or focus.
Why this matters for marketers
These awards reinforce what many marketers are only starting to grapple with: AI visibility is now a part of the competitive equation. And for some, it’s already driving strategy.
Semrush is the parent company of MarTech.
The post New AI Visibility Awards spotlight brands thriving in AI-generated search results appeared first on MarTech.
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