Pega’s Blueprint for digital transformation

“I believe it’ll revolutionize what our customers are capable of do,” said Pega founder and CEO Alan Trefler. Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, an answer designed to materially advance his longstanding vision of the autonomous (i.e. effectively self-optimizing) enterprise.

Pega’s latest product announcements aim at:

Putting “expertise at your fingertips.”
Doubling developer productivity.
Optimizing the autonomous enterprise.

Blueprint, a genAI based solution, is critical to the second and third projects.

Fast adoption for enhanced Blueprint

Blueprint was introduced earlier this yr but has recently been enhanced, not only with latest capabilities but with an improved UI, making it “as easy to make use of as an airport kiosk,” said CPO Kerim Akgonul. In easy terms, it’s a cloud-based genAI tool for creating enterprise apps; “design-as-a-service” they call it. It guides users through a visually clear workflow, allowing them to pick out and discard recommendations for the app’s functionality and share the result for collaborative input.

This process, plausibly much faster than the normal path to app development, ends in a blueprint that may be became an actual, working app in Pega with a couple of clicks. Anyone with a Pega community membership can try it online at pega.com.

Other enhancements include:

The possibility of importing existing, legacy business process models (by end of June), and support for additional legacy inputs like process documentation and app screens (Q3).
Previews of the “live” app across various channels (also end of June).
Pega partners can upload their very own process templates into Pega’s best practices documentation library and leverage them in Blueprint.

The claim is that Blueprint provides a option to rethink and reinvent business apps at scale and at speed. Its relevance extends across business teams, including sales and marketing but going far beyond them.

The Socratic method

In service of putting “expertise at your fingertips,” Pega announced the launch of Pega GenAI Socrates. Rather than being just one other cute name for an AI solution, “Socrates” has some relevance here. The Socratic approach to teaching focuses on putting inquiries to pupils somewhat than offering them information.

The latest Socrates is an interactive genAI tool for teaching the Pega platform. It works through conversation; it examines responses for level of experience; and delivers feedback. It will replace Pega Academy, which offered more traditional training through texts and videos.

Dig deeper: Pega launches latest AI buddy

Not just genAI

Despite these genAI offerings, CTO Don Schuerman emphasized that Pega continues to supply greater than that. “We don’t want Pega to be our clients’ genAI platform,” he told a gaggle of media and analysts. Pega can be, and maybe primarily, a decisioning and workflow automation platform, driven by AI but not genAI.

Emphasizing that there are various several types of AI, Schuerman underlined Pega’s commitment to the Customer Decision Hub that uses real-time analytics to create next-best-action recommendations for individual customers. The Hub, which has been central to Pega’s customer engagement offering for a lot of years, uses statistical AI, not generative AI. In other words, he explained, it’s “deterministic.” It will give the identical answer each time it’s queried based on the identical data.

But also genAI

Nevertheless, there was yet another genAI announcement to come back. In addition to its existing partnership with OpenAI on Microsoft Azure, Pega is expanding to supply access to LLMs on AWS and Google Cloud via APIs.

The services and models available include Amazon Bedrock, Amazon Titan, Google Gemini and Anthropic’s Claude (also on Google Cloud).