Streaming platform Roku has partnered with Shopify, giving shoppers the flexibility to make purchases from Shopify merchants through their TVs.
As a results of the brand new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku distant to receive more information and make the acquisition from their TV screen.
The customer’s payment information populates at checkout from the Roku Pay payment platform, providing seamless purchases.
Action Ads. Roku Action Ads have already been adopted by Walmart and Doordash within the last 12 months.
Action Ads can add any type of motion to a streaming ad that moves a customer down the funnel. For instance, an advertiser can include a QR code, send a customer a text or connect them with more details about their product or brand.
Expanded Shopify relationship. Previously, Roku’s relationship with Shopify enabled merchants to execute campaigns and measure attribution through Roku’s verified identity.
With more down-funnel actions through Action Ads, Shopify merchants (and other advertisers using the ads) may have access to more customer data, purchasing trends and insights.
Why we care. Adding one-click purchases to streaming experiences is becoming more mainstream with streaming services’ growing audiences. TV isn’t only for big-splash branding campaigns, and even only for targeted branding to smaller audiences — although the precision of CTV enables that, too. Increasingly, it may well support all customer actions, including purchases. But the streaming environment has to be holistic.
Roku has expanded its adtech environment with strategic partners like Shopify. And they are going to proceed to make the viewing and buying experience more seamless with Roku-branded smart TVs launched earlier this 12 months.
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