Mobile experience company Sinch announced RCS features are actually available in the Sinch Customer Dashboard, allowing marketers to integrate wealthy content into mobile message (SMS) campaigns.
In the U.S., RCS (wealthy communication services) was a bit used version of SMS messages only available on Android, until this yr. Apple added RCS to iOS 18, significantly increasing the reach of RCS, which include options for video content and interactive features like buttons.
Dig deeper: Why RCS mobile marketing is about to go big in the U.S.
RSC onboarding. In order so as to add RCS to mobile messaging campaigns, users first arrange an RCS Agent in the Sinch Customer Dashboard. The Sinch platform also helps marketers secure approvals from Google and mobile network operators to permit marketers to message in RCS.
Customer Dashboard. Once approved, marketers manage RCS Agents and messaging in the Sinch Customer Dashboard. From here they can even monitor energetic campaigns.
Provisioning API. For businesses seeking to include RCS into their very own platform and solutions, Sinch offers the Provisioning API, which expedites the launch of RCS campaigns for clients.
These options allow Application Service Providers (ASPs), resellers and direct brands to adopt RCS in campaigns in a privacy-compliant and secure way.
Flexibility. As iPhone users in the U.S. and other markets are exposed to more RCS messages, they’ll likely be more receptive to receiving this format from brands. They might even expect it. The addition of RCS functionality in Sinch’s platform allows brands already using SMS to quickly reply to this sea change.
“What our customers really love is how easy it’s to rise up and running whether it’s the user-friendly dashboard experience or the flexibleness of integrating Provisioning API,” said Miriam Liszewski, Sinch’s RCS industrial product manager, in a release. “Any business seeking to take their customer communications to the following level can register today and begin sending in launched markets or get able to send in markets where operator coverage is imminent.”
Conversational tool. As a part of Sinch’s RCS Upscale offering, brands can use the corporate’s Conversation API, which now supports conversational experiences with RCS.
Why we care. First there was SMS. Traditionally a channel to text family and friends, many consumers now use it to purchase from brands and receive service alerts, amongst other uses.
Rich content through texts in RCS delivers a more interactive digital experience. While SMS can include an online link that takes a customer to a form, RCS can support more of that have in the message itself, making the general customer journey more seamless.
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