ariMarketing News
Friday, October 24, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing B2C Marketing

Zeta Global acquires enterprise software business from Marigold

September 30, 2025
in B2C Marketing
109 2
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

Zeta Global announced Tuesday it entered right into a definitive agreement to accumulate Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker and Grow.

Marigold’s SMB businesses, Campaign Monitor, Emma and Vuture, should not included within the transaction. The transaction is anticipated to shut by the top of 2025 and is subject to customary closing conditions.

The enterprise tools being acquired by Zeta focus heavily on relationship marketing. 

  • Marigold Loyalty is a cloud-based loyalty program engine that tracks member behavior, rewards, tiers and integrates with POS/e-commerce systems in real time.
  • Cheetah Digital is a cross-channel campaign and messaging platform that unifies data, loyalty and analytics to deliver personalized engagement at scale.
  • Selligent is an omnichannel marketing automation solution enabling personalized campaigns via email, mobile, web and SMS with real-time segmentation
  • Sailthru is a relationship-marketing platform focused on AI-driven personalization, email marketing and behaviorally informed campaigns across channels.
  • Liveclicker is a real-time “moment of open” tool that embeds dynamic content (e.g., countdowns, polls, live images) inside emails based on context.
  • Grow is an answer for customer acquisition and data capture, designed to feed latest leads and richer profiles into the broader Marigold stack.

Marigold’s enterprise software business serves greater than 100 global enterprise brands, including 20 of the highest 100 advertisers and greater than 40 Fortune 500 corporations. The acquisition also  expands Zeta’s EMEA footprint and creates an entry point into APAC.

Zeta said in a press release it is going to have the ability to use its established playbook post-acquisition, as Marigold’s enterprise customer base predominantly leverages Retain use cases, and may profit from Zeta’s Acquire and Grow use cases. In addition, Zeta will have the ability to supply a brand new product in Marigold’s loyalty offering to its customers.

 Zeta will purchase Marigold’s enterprise software business for total consideration of as much as $325, which can consist of $100 million in money and $100 million of shares of Zeta’s Class A standard stock delivered at closing and a seller note that’s payable inside three months of closing for an amount equal to as much as $125 million in money and stock.

Dig deeper: Breaking playbooks: AI and the brand new marketing era with Ed See, chief growth officer at Zeta Global

The post Zeta Global acquires enterprise software business from Marigold appeared first on MarTech.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

DraftKings bets on NBCU’s wide sports reach with multiyear ad deal

Next Post

Why 69% of American Marketers Are Excited (Not Scared) About AI

Related Posts

60% of shoppers expect use AI agents in the next 12 months
B2C Marketing

60% of shoppers expect use AI agents in the next 12 months

October 10, 2025
How to unify customer data using tools you already have
B2C Marketing

How to unify customer data using tools you already have

October 9, 2025
OpenAI expands ChatGPT into an app platform — and a new channel for marketers
B2C Marketing

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

October 7, 2025
Invalid traffic detection gets smarter with HUMAN’s Page Intelligence
B2C Marketing

Invalid traffic detection gets smarter with HUMAN’s Page Intelligence

October 7, 2025
B2C Marketing

U.S. online holiday shopping expected to hit a record $253 billion

October 6, 2025
IAB cuts ad forecast as tariffs take a bite out of spending
B2C Marketing

IAB cuts ad forecast as tariffs take a bite out of spending

October 1, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

WPP’s new AI platform offers marketing without agencies for SMBs

WPP’s new AI platform offers marketing without agencies for SMBs

October 24, 2025
Performance marketing without permission – Marketing Tech News

Performance marketing without permission – Marketing Tech News

October 24, 2025
Finding success in the age of AI marketing transformation – Marketing Tech News

Finding success in the age of AI marketing transformation – Marketing Tech News

October 24, 2025
Is your brand prepared for its next digital wildfire? – Marketing Tech News

Is your brand prepared for its next digital wildfire? – Marketing Tech News

October 24, 2025
How Storyteq transforms content creation for marketing teams: A step-by-step guide – Marketing Tech News

How Storyteq transforms content creation for marketing teams: A step-by-step guide – Marketing Tech News

October 24, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.