AnalyticsIQ, a provider of predictive people-based data, is worked up to announce its latest innovation in marketing data and analytics: ChannelIQ.
This expansion and latest addition to AnalyticsIQ’s comprehensive suite of predictive data solutions provides reliable and actionable insight into consumer marketing channel preferences, giving brands and marketers the power to optimise their messaging, targeting, and overall campaign performance.
ChannelIQ is an progressive and powerful suite of knowledge covering an array of recent consumer channel behaviors – from social media activity to TV consumption to podcast habits and more, in addition to various elements of every similar to responsiveness by channel, activity level, amount of influence, content preferences, and more. Created leveraging AnalyticsIQ’s proprietary research-based approach to data creation that blends cognitive psychology and data science, ChannelIQ unlocks unparalleled insight into where goal audiences spend their time and what grabs their attention. With detailed evaluation on content consumption patterns, promoting responsiveness, and optimal engagement times, ChannelIQ empowers marketers to craft laser-focused strategies that resonate deeply with their audience.
Clients across industries are able to access key advantages unlocked by ChannelIQ data and insight including:
● Enhanced Targeting: Leveraging insights from ChannelIQ, marketers can design highly targeted marketing strategies by understanding where their audience spends most of their time. This ensures marketing efforts are usually not wasted on channels with low engagement from their ideal customers.
● Better Media Planning: Marketers can significantly enhance their media planning using ChannelIQ data with higher strategic channel selection, tailored content creation, timing and frequency adjustments, and more.
● Improved Customer Segmentation: The detailed understanding into channel activity and consumption habits provided by ChannelIQ allows for more nuanced customer segmentation that goes beyond traditional demographic information. This empowers marketers to personalise at scale, improve engagement, and boost conversion rates.
● Marketing Spend Optimisation: By identifying which channels are likely to perform best, marketers can optimise their media budgets to deal with high-performing strategies. This means reallocating resources from underperforming channels to those that provide higher ROI.
“The AnalyticsIQ team is worked up to announce the official release of ChannelIQ which supplies marketers the unique ability to understand consumer activity because it relates to specific marketing channels,” said Scarlett Shipp, CEO of AnalyticsIQ. “By providing deep insight into this significant aspect of consumer behavior and targeted promoting, ChannelIQ enables the creation of more efficient, effective, and personalised strategies and might ultimately play an instrumental part in improving campaign ROI.”
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