Comarch, considered one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement consultancy, today announced a partnership designed to eliminate the disconnect between technology and strategic gaps that brands need close. The collaboration brings together Comarch’s enterprise-grade loyalty management platform with Sway’s proprietary strategic methodology to offer brands a single, joined-up path from diagnosis through to delivery, reducing the risk of underperforming programmes, wasted budgets, and customers who never feel the difference.
A Free Diagnostic That Changes the Conversation
Among the tools available consequently of the partnership is Sway’s Customer Engagement Accelerator – a structured diagnostic that scores a brand’s customer engagement maturity across six critical dimensions, from marketing foundations through to retention and re-engagement. It gives brands immediate clarity on where their programme stands, where the highest-impact opportunities lie, and what investment is required to close the gaps before any platform commitment is made.
From Diagnosis to Delivery
Beyond the assessment of customer engagement maturity, the partnership creates an integrated offering that spans the full loyalty lifecycle: business case development and financial modelling, competitive benchmarking and market evaluation, programme strategy and roadmap design, technology selection aligned to strategic priorities, and full-scale platform implementation and operations. This means brands can move from initial assessment to live programme with a single, coordinated team removing the fragmentation that typically slows loyalty initiatives down.
“The biggest challenge in loyalty today isn’t just access to technology, it’s knowing where to point it,” said Tom Peace, CEO and Founder of Sway Outcomes. “Our Customer Engagement Accelerator gives brands that strategic clarity. Combining that diagnostic rigour with Comarch’s platform capabilities means we are able to take clients from ‘we expect we want a loyalty programme’ to a totally scoped, commercially justified roadmap, faster than anyone else in the market.”
“We selected to partner with Sway because they bring about something our clients consistently ask for: an independent, strategic perspective that makes the technology work harder,” said Ksenia Goncharova, Partnerships Director for Loyalty at Comarch. “With Sway’s methodology embedded in our sales process, we’re not only offering a platform, we’re offering truly comprehensive loyalty solutions—from concept to execution – with a proof that the strategy behind it is true.”
Multi-Market Reach
The partnership will operate across Comarch’s key loyalty markets, including the United Kingdom, continental Europe, North America, and the Middle East. The initial focus will span retail, food and beverage, travel, financial services, and telecommunications, sectors where customer engagement maturity varies widely and the industrial case for improvement is strongest.
About Sway Outcomes
Sway Outcomes is an independent loyalty and customer engagement consultancy that helps brands design, launch, and optimise programmes that drive measurable industrial impact. Founded by Tom Peace, a recognised authority in loyalty strategy, Sway operates two business lines: Customer Strategy consulting for brands and Marketing Services for loyalty and CRM technology vendors. Sway’s proprietary Customer Engagement Accelerator and six-level Customer Maturity Model provide a structured, data-driven framework for assessing and improving customer engagement across every stage of the lifecycle. Sway works with leading brands and technology partners across retail, food and beverage, travel, financial services, and telecommunications.
About Comarch
Comarch was founded in 1993 in Kraków, Poland. It’s considered one of the largest IT firms in Europe, carrying out projects for leading Polish and global brands in the most important sectors of the economy, including telecommunications, finance, banking and insurance, trade and services, infrastructure, industry and the SME sector. Tens of hundreds of well-known brands in over 100 countries across 6 continents have used Comarch services, including Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING, LG U+, Orange, Telefónica, T-Mobile, and Vodafone.
Comarch ranks high in the league tables prepared by IT analysts, including Gartner, Truffle 100, TOP 200 “Computerworld”, IDC, the Polish Academy of Sciences, and the EU Industrial R&D Investment Scoreboard. Presently, the Company employs 5,000 experts.
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