Guest creator: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain
TikTok has turn out to be a platform of major importance for brands across all sectors, but what does it really take to go viral? In their latest study, Visibrain breaks down the TikTok landscape to help marketers and PR professionals understand exactly how top-performing content captures attention.
As well as ascertaining the present trends on the app, the study also breaks down why. It explores the anatomy of a viral post, revealing how timing, tone, audio, and authenticity mix to spark massive engagement. For brands looking to higher understand how to grow their presence or just monitor conversations around them, this report serves as a practical guide to navigating TikTok’s fast-moving ecosystem.
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Understanding the TikTok landscape
Over the course of 2025, TikTok has continued to dominate social conversations. But, just as is the case with all social media, the landscape is evolving. While entertainment stays at its core, the platform has turn out to be a key space for brand storytelling and community-constructing
Visibrain’s study identifies the sorts of content that generate the best engagement and in addition highlights how TikTok differs from other platforms. While X and Instagram reward polished visuals, TikTok thrives on spontaneity and authenticity.
“TikTok is where creativity meets data,” says a Visibrain social listening expert. “What works will not be just what looks good, it’s what feels real. Our study helps brands decode those signals so that they can engage meaningfully.”
The anatomy of a viral post
Is there a secret formula behind a viral TikTok? Visibrain’s investigation reveals that it’s a mixture of elements including: emotional storytelling, sound selection, pacing, and timing. The evaluation highlights how this could vary from industry to industry. For instance, consumer brands tend to find success with playful, trend-based videos, while service or tech corporations perform best with educational, insight-driven clips that simplify complex ideas.
By breaking down real examples, the report gives professionals concrete takeaways: what sorts of videos drive engagement, which hashtags matter most, and the way brands can adapt fast to changing cultural moments.
Packed with insights and real-world examples based on data, this a necessary resource for any communication skilled looking to enhance their TikTok strategy.
About Visibrain
Visibrain is a number one social listening platform that helps organisations understand, monitor, and anticipate online conversations. Designed for communication, marketing, and PR professionals, Visibrain provides real-time access to tens of millions of posts from across social networks and online media.
Our platform delivers greater than just data. By combining powerful monitoring technology with intuitive dashboards, Visibrain turns complex information into actionable insights. From tracking brand repute to analysing crises, identifying influencers, or benchmarking competitors, we give businesses the tools they need to stay ahead of the conversation.
Trusted by global brands, agencies, and institutions, Visibrain is committed to providing reliable, precise, and transparent social data. With a robust deal with accuracy and usefulness, we enable professionals to make informed decisions, protect their repute, and uncover latest opportunities in an increasingly fast-moving digital landscape.
Guest creator: Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain
For more information, try visibrain.com.
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