7 Top White Label Marketing Tools For Agencies

Agencies thrive on repute, and branding is a giant a part of that. Whether an agency offers search engine marketing audits, social media services, or SMS campaigns, high-value clients expect to see the agency’s brand front and center. White-label marketing tools make this level of branding possible by enabling agencies to deliver premium services under their very own brand without having to construct software from scratch.

This guide presents seven top white-label marketing tools that enable agencies to deliver all the pieces from email marketing to real-time reporting.

Each tool below has been handpicked for its usefulness to marketing agencies in 2025, based on ease of use, white labeling capabilities, automation, and scalability.

Below are the highest white-label email marketing tools for agencies:

• BigMailer: White-Label Email Marketing for Agencies
• SE Ranking: Full-Stack Rebrandable search engine marketing Tools
• SocialPilot: White-Label Social Media Management Software
• SimpleTexting: White-Label SMS Platform
• Whatagraph: White-Label Marketing Reporting
• Synup: White-Label Local Listings + Reputation Management
• Xtensio: White-Label Dynamic Client-Facing Content

BigMailer: White-Label Email Marketing for Agencies

BigMailer is an email marketing platform made for agencies juggling multiple clients, brands, or locations. It supports all major campaign types — bulk, automated, RSS-to-email, and transactional — from one clean, brandable dashboard.

What makes BigMailer stand out for agencies is its multi-brand support. Users can create unlimited sub-accounts, set user roles, and assign custom domains for sending, all while giving their clients a branded experience.

Source: BigMailer

Key Features:

• Unlimited brands and sub-accounts
• Drag-and-drop editor with saved blocks
• Template sharing across sub-accounts
• Built-in email validation
• Engagement and deliverability reporting
• Automated RSS-to-email

White-Label Perks:

• Branding will be added to client dashboards
• Custom hosting domains
• Remove BigMailer from the assistance section

Best For: Agencies offering email marketing and serving clients that must send high-volume emails.

Pricing: Starts at $10 monthly, per 5,000 contacts for users with 200,000+ contacts. The white-label option is obtainable as an add-on on other plans.

SE Ranking is a powerhouse all-in-one search engine marketing platform that matches beautifully into an search engine marketing agency’s toolkit. It offers keyword tracking, on-page audits, backlink monitoring, and competitive research, all wrapped in a completely white-labeled experience.

Agencies can create custom search engine marketing portals with their very own domain, logo, and colours. Clients can log in to view real-time dashboards with zero mention of SE Ranking.

Source: SE Ranking

Key Features:

• Rank tracking (local and global)
• Site audits with technical search engine marketing suggestions
• Keyword research and SERP history
• Backlink monitoring
• Competitor evaluation and gap reports

White-Label Perks:

• Fully customizable client portal
• Scheduled search engine marketing reports sent from a custom domain
• API access to construct branded dashboards

Best For: search engine marketing, web dev, and content agencies wanting full control of their search engine marketing deliverables.

Pricing: White-label pricing starts at $119 monthly.

Managing dozens of social accounts across multiple networks can quickly turn out to be overwhelming — unless an agency uses SocialPilot. This tool helps agencies plan, approve, and publish content at scale, with collaboration and analytics features baked in.

White labeling is available in on the client interface level. Agencies can rebrand the dashboard, login screen, notification emails, and even use their very own domain for access.

Source: SocialPilot

Key Features:

• Post scheduling for Facebook, X, LinkedIn, TikTok, and more
• Visual calendar with drag-and-drop rescheduling
• Content approval workflows
• Team and client collaboration
• Analytics and PDF reporting

White-Label Perks:

• Branded login portal and email notifications
• Agency domain support
• No SocialPilot branding on client-facing tools

Best For: Social media or content marketing agencies managing 10+ clients.

Pricing: White-label pricing starts at $200 monthly for 50 social media accounts.

SimpleTexting: White-Label SMS Platform

SimpleTexting makes it easy for agencies to supply SMS marketing services which are effective and compliant. The platform supports one-on-one texting, mass broadcasts, keyword triggers, and autoresponders.

White-labeling is obtainable for agency partners seeking to onboard clients under their very own brand, and credits are usage-based, ideal for predictable resell margins.

Source: SimpleTexting

Key Features:

• Two-way texting
• Drip campaigns and autoresponders
• Keyword-based opt-ins
• MMS support for images and GIFs
• Contact segmentation

White-Label Perks:

• Agency-branded dashboard
• White-labeled client onboarding
• Usage-based billing model for reselling

Best For: Local agencies or multi-location marketers offering promotions, appointment reminders, or customer support via SMS.

Pricing: Starts at $39 monthly for 500 credits. An application is essential to get white-label access.

Whatagraph: White-Label Marketing Reporting

Whatagraph is built for the agency that’s bored with manually stitching together Google Analytics screenshots and Meta Ads data in a PowerPoint.

It connects 50+ data sources (think: Meta, LinkedIn, GA4, HubSpot), automates data visualization, and delivers live dashboards or scheduled white-labeled reports.

Source: Whatagraph

Key Features:

• 50+ native integrations
• Cross-channel dashboards
• Custom metrics and formulas
• Scheduled report delivery
• AI anomaly detection

White-Label Perks:

• Branded portal and reports
• No Whatagraph logos or branding anywhere

Best For: Performance marketing agencies offering multi-channel reporting or monthly strategy reviews.

Pricing: Only custom pricing is obtainable.

Synup: White-Label Local Listings + Reputation Management

For agencies helping local businesses improve visibility and repute, Synup handles all of it — from listings management to review monitoring to sentiment evaluation.

The platform distributes accurate NAP data across 60+ directories and aggregates reviews right into a single dashboard, ensuring that agencies and clients never miss a comment.

Source: Synup

Key Features:

• Listings management across major directories
• Review monitoring and response workflows
• Google Q&A and social media integration
• Reputation rating tracking

White-Label Perks:

• Client dashboards with custom branding
• Review response templates within the brand’s voice

Best For: Local search engine marketing and digital PR agencies, or franchises managing repute across locations.

Pricing: Starts at $34.99 monthly, per location.

Xtensio: White-Label Dynamic Client-Facing Content 

There’s just no have to be coping with static PDFs in 2025. Instead, agencies ought to be collaborating with “living documents.” Xtensio helps agencies create and share strategy decks, proposals, reports, and onboarding kits with real-time collaboration and branding.

Each folio is hosted on a custom-branded link. Clients can leave comments, check updates, or download polished versions without seeing Xtensio’s name.

Source: Xtensio

Key Features:

• Drag-and-drop builder for decks and one-pagers
• Style guides and locked templates
• Reusable content blocks
• Engagement analytics
• Live commenting

White-Label Perks:

• Project organization by client
• Custom portals with logos, fonts, colours, and domain
• Custom templates for repeatable workflows

Best For: Brand, strategy, and onboarding teams who need to ditch static files for interactive docs.

Pricing: Starts at $12 monthly, per user.

Wrapping Up

Agencies live and die by perception, and these white-label tools help agencies appear as if they built your entire stack internally. Whether an agency desires to own the analytics portal, deliver SMS updates from its own domain, or send polished search engine marketing reports, these platforms provide that control.