Duolingo generated 369.7 million dollars revenue in 2022 simply from subscriptions to the corporate’s premium service. The stat speaks volumes about that brand’s impact.
As probably the most popular language-learning apps, Duolingo’s marketing strategy is a solid case study for all upcoming and established businesses. The company. Whether you need to increase your user base or give your customers a personalised experience, the brand’s marketing strategies are an inspiration.
Through this text, we’ll dig deeper into what makes Duolingo’s digital marketing strategies unique and the way its quirky brand voice results in an increase in user base and product-led growth. Let’s begin.
Duolingo’s Marketing Strategy in Building a Recognizable Identity
Building a brand identity is a difficult feat. However, in the event you simplify your core business values, it becomes a bit easier. For example, Duolingo’s core value is to make learning free and fun sorted, leaving ample room to plan marketing strategies surrounding this core value. Let’s have a look at several key strategies and elements Duolingo used to define its brand identity.
Playful and vibrant design elements
Duolingo is identified by its vibrant design elements within the app. From the colours utilized in the app to the characters and components, the design elements give off a playful vibe, making the users more excited to make use of the app. Their design aligns with their core value of constructing language learning accessible and fun.
Weekly Roundup emails
Not all customers is perhaps aware of the brand new features of the app. Hence, they sent weekly roundup emails summarizing features in order that the users could profit from the app.
Quirky brand voice
On analyzing Duolingo’s notifications, pop ups, and the general tone utilized in the app, you’ll notice a way of playfulness in its brand voice, again emphasizing its value in making learning fun. Its unique brand voice helps make it stand out from its competitors.
The brand promotes inclusivity and accessibility
As an academic app, Duolingo gracefully breaks language barriers and makes education accessible to a worldwide audience. This creates a brand identity that promotes inclusivity and accessibility in language learning. Along with offering free language courses, the app has a straightforward interface and adaptive learning algorithms catering to users of all genders and ages.
While you may take help of those tips that could devise your personal marketing strategy, it’s clever to go for education marketing agencies. They will allow you to devise an accurate strategy and define the brand voice that reflects your small business’ core value.
Now that we learn about Duolingo’s marketing strategy ideas, let’s get to how they used gamification of their marketing strategy.
Gamification & Duolingo: How They Used It?
As stated earlier, the brand goals to make learning fun, and incorporating gamification elements into its platform is one of the best method to achieve this. Features reminiscent of rewards, tracking progress for every course, tests, scores, etc., make learning an interactive and enjoyable experience. Also, in the event you study any Duolingo marketing campaign, they’ll attempt to make it more fun.
All in all, value. Duolingo’s brand identity combines playful design elements, gamified approach, and an emphasis on social presence. This makes it recognizable and liked by thousands and thousands of users.
A number of key advantages of incorporating gamification into the platform are:
- It allows users to compete with others and share achievements, fostering a way of community.
- It adapts to the user’s proficiency level, giving a personalised experience.
- It enables users to learn in chunks, making learning easy to suit into their every day routines.
- It helps users to set clear goals and milestones.
- Elements like leaderboards, tests, scores, points, etc., boost motivation levels.
- It makes learning fun.
As per a study report in 2021, 80% of users enjoyed Duolingo attributable to its gamification! The stat should push you to contemplate incorporating gamification into your platform.
We’ve listed a couple of examples of the social media strategy of Duolingo below. From Duolingo Tiktok marketing technique to Instagram to YouTube, the brand has a solid social presence.
Duolingo’s collaboration with Crunchyroll
The brand’s collaboration with Crunchyroll got here as a surprise to all anime fans. They offered a one-month free trial of Super Duolingo to registered Crunchyroll users. The brand not only celebrated the sixth anniversary of its English-to-Japanese course but additionally provided Crunchyroll users with a subscription to Super Duolingo at no cost.
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Crunchyroll’s Instagram page has over two million followers. You will increase user engagement rate and reach while you collaborate with brands with many such followers.
Duolingo’s successful TikTok marketing strategy
If we have a look at Duolingo’s strategy on TikTok, the brand began by posting longer videos- as much as 40 seconds, and progressively posting not than 10-second videos. The brand stands out because they’ve understood the audience on the platform and have constantly given them what they need. All the posts often have at the least six hashtags, with #Duolingo being essentially the most common one to spread brand awareness.
Duolingo’s learning course series and tests on YouTube
Duolingo makes essentially the most of YouTube by posting informative videos related to learning, suggestions, tricks and success stories. It has also launched language learning course series on the platform gaining more traction together with formats of tests and ways to attain more within the tests.
So if your small business falls under the education category, post learning courses videos on YouTube for users to learn at no cost.
Time to create a successful marketing strategy
The brand’s overall approach has all the time been keeping the tone of the app and marketing strategies light and fun. Moreover, their team all the time looks for brand spanking new opportunities to shine the app and its marketing strategies which makes them ahead of their competitors in any respect times.
Use its campaigns and posts as an inspiration to plan your successful marketing strategies. Remember to experiment and analyze the marketing strategies.
Good luck, and make marketing fun!
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