Ever wondered what an agency partner program is and the way it could supercharge your marketing agency’s growth?
In essence, an agency partner program, particularly within the SaaS realm, is a strategic alliance where your agency partners with a SaaS company to mutually profit from shared resources and clients.
What is a SaaS agency partner program?
In a nutshell, an agency partner program is a strategic arrangement during which a SaaS company forms a partnership with a marketing agency, supplying you with access to their tools and expertise to supply your clients and profit yourselves.
Different kinds of SaaS agency partner programs
There are several types to contemplate – reseller, affiliate, referral, and integration programs. Each has a special structure, but all aim to create a synergistic relationship between your agency and the SaaS company.
Here’s a transient overview of those differing types:
- Reseller partnerships: the agency resells the SaaS company’s services or products to its clients, often at a markup.
- Affiliate partnerships: the agency promotes the SaaS services or products and earns a commission for any sales through their referral link.
- Referral partnerships: the agency refers potential clients to the SaaS company and is rewarded for any resulting sales, often in the shape of a finder’s fee or commission.
- Integration partnerships: the agency integrates the services or products into its own offerings, providing clients with enhanced functionality and services.
These partnerships enable marketing agency owners to expand their service offerings, gain access to progressive tools and technology, and infrequently generate additional revenue. Meanwhile, the SaaS company gets to expand its customer base and increase its market reach. It’s a mutually helpful cooperation!
Benefits of joining SaaS agency partner programs
So why must you, as a marketing agency owner, consider partnering with a SaaS provider? The benefits are manifold!
New revenue streams
By partnering with a SaaS company, you possibly can unlock latest opportunities to grow your agency’s income. Regardless of the revenue share model you select, it might be considered a passive income – when you’ve arrange the partnership and done the initial promotion, the earnings will keep rolling in.
Enhanced capabilities
SaaS tools can significantly augment your agency’s service offer. By integrating your partners’ solutions into your specialization, you’ll have the ability to offer clients with more comprehensive and cutting-edge services. Whether it’s a tool for analytics, CRM, or marketing automation, the technology integrated can offer you a competitive edge within the marketplace.
Additional credibility
Your agency’s repute can substantially boost while you partner with a good SaaS company. When clients see that you simply’re affiliated with a widely known and revered software brand, it enhances their confidence in your services. This credibility will help in attracting latest clients and retaining existing ones.
Scalable growth
A well-structured agency partner program also can help your agency grow faster and easier. Many SaaS firms offer their partners loads of helpful resources and hands-on support, including training and promotional materials. Use them correctly and also you’ll have the ability to scale your services and not using a proportional increase in your overheads. This is particularly helpful in case you’re trying to expand rapidly.
How to decide on the best SaaS agency partner program?
There are many partner programs designed specifically for marketing agencies on the market. That’s why selecting the one (or those) that may work best for you and your customers could be tricky. So listed below are some proven tips about easy methods to select the perfect SaaS partner program:
First of all, it is best to understand your agency’s needs and goals. Otherwise, you risk partnering up with an organization that won’t bring you the outcomes you hope for.
Then, consider how well the SaaS product matches into your existing services and the way relevant it could be in your clients. For example, let’s say your marketing agency makes a speciality of social media for small businesses. A partnership with a SaaS company offering advanced energy optimization for large-scale data centers, while impressive, doesn’t align together with your client’s needs or your agency’s expertise. Not only will such a partnership be irrelevant, but it is going to even be potentially confusing.
You’ll also have to review the extent of support, resources, and training the SaaS company provides. To successfully resell the partner offer, you have to first understand their product. Ideally, you’ll want to use it in your every day operations or at the least see how it could suit your existing agenda.
Lastly, all the time examine the contractual obligations and payout structure to make sure fairness and potential profitability.
For example, GetResponse MAX offers a solid SaaS agency partner program for marketing agencies since the product is dedicated to digital marketers. The program is structured to offer robust support, resources, and attractive partnership advantages, making it an attractive addition to your services.
How to get essentially the most out of a SaaS agency partner program
Now that we’ve covered what an agency partner program entails, let’s go over some steps you may take to maximise its potential.
Build effective strategies for promoting SaaS products to your clients
Organize product integration demonstrations in your clients to see how the tool you’re promoting will help their needs. Generate content on the potential advantages of implementing this solution. Identify specific needs or challenges your clients face and create personalized proposals showing how the SaaS you’re promoting could change into an answer. Don’t be afraid to experiment!
Ensure your team is fully trained to utilize the provided SaaS tools
You might need to cooperate with a partner who organizes dedicated onboarding sessions for brand spanking new signups, especially in case your agency has many purchasers. Or onboard them yourselves and learn much more concerning the tool you represent!
Don’t be afraid to get the SaaS product in front of your customers
Arguably, this is a very powerful piece of recommendation I can offer you. Some affiliate marketers get by just by including a product’s logo in their very own communications and generate side revenue this fashion. But when you’re an organization partnering up with one other company, your best bet is to mix your marketing efforts and enhance one another’s presence.
Good luck, and will you all find an ideal SaaS partner program in your client’s best interests!
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