IKEA is a widely known brand selling its products nearly throughout the world, and behind its global success, IKEA’s digital marketing strategy lies. We imagine that firms, not only the ones selling furniture, can learn lots from IKEA’s offline to online digital transformation.
Sweden’s leading retail company, IKEA, has decided to develop its marketing strategy using online technology not to miss the latest trends and to be where its consumers are.
It operates globally and uses social media marketing effectively by taking full advantage of assorted social media platforms. The brand has multiple accounts on the same platforms for every country like IKEA USA, IKEA UK, IKEA Sweden, etc.
In this text, we’ll take a deep dive into IKEA’s digital marketing strategy, and we would like to exhibit some examples of IKEA’s digital marketing campaigns highlighting how IKEA utilizes different marketing channels in its digital marketing strategy.
So, to improve your marketing game, you need to consider implementing at the least a few of IKEA’s digital campaigns and methods. Let’s discover IKEA’s digital marketing strategy together!
IKEA’s Digital Marketing Strategy with Examples
Without analyzing IKEA’s digital marketing strategy, it won’t be possible to compete with this successful brand in the global marketplace. That’s why we took it very seriously and compiled the most vital and effective points of IKEA’s digital marketing strategy here:
Target Audience of IKEA
When it comes to IKEA’s target market, the brand has a broad demographic appeal however it generally focuses on middle-class consumers who’re budget-conscious and on the lookout for inexpensive yet stylish home furnishings.
In particular, IKEA’s target market includes young adults and families who’re establishing their first home, in addition to those that are looking to upgrade or refresh their existing living spaces as Marques Thomas states. The company’s emphasis on functionality and practicality also makes it a well-liked selection for school students, renters, and folks who live in smaller homes or apartments.
IKEA has been known to appeal to environmentally conscious consumers, as the company emphasizes sustainability in its products and operations. By offering inexpensive, eco-friendly options, IKEA has built a loyal following amongst those that are keen about reducing their carbon footprint and making responsible decisions.
Digital Marketing Channels of IKEA
When it comes to digital marketing, IKEA utilizes quite a lot of channels to effectively reach and interact its target market. Below are a few of the key digital marketing channels that IKEA utilizes to connect with its customers:
IKEA‘s Social Media Strategy
In its early days, social media was considered to be a passing fad, a distraction to be avoided. But today, it’s almost an important a part of our day by day lives. Each of the social media channels has a high potential for firms and businesses to meet consumers.
It’s vital to know which platforms your customers use and to be there at the right time for reaching and connecting with them. It makes your brand imperative and useful of their eyes. You need to make good use of it.
IKEA does it thoroughly. Its social media marketing strategy focuses on posting discounts, news, and events on social media accounts. Its social media teams are very responsive and quickly return any customer complaints.
IKEA promotes its social media campaigns and invites website visitors to join the brand in sharing posts and getting increasingly more likes:
IKEA’s motivating attitude generates buzz on social media, especially on Instagram:
As you may see in the visual above, Instagram users create well-thought mise en scenes and share their photos with IKEA hashtags making their posts visible to the ones on the lookout for inspiration.
IKEA’s Square Metre Challenge campaign can also be one other example of how successfully the brand manages its social media. This time IKEA chooses YouTube as its essential social media channel and promotes tiny living spaces and demonstrates how they may be more practical and useful.
Content Strategy of IKEA
Content marketing keeps a big place in IKEA’s digital marketing strategy. For example, IKEA USA’s Home Tour Series videos on Youtube are good examples of IKEA’s effective use of content marketing.
If you might be on the lookout for opportunities to profit from the power of the digital world corresponding to killing it on social media as IKEA does, our choice of the best digital marketing firms is prepared to guide you!
Brand Strategy of IKEA
IKEA’s brand strategy is concentrated on delivering a consistent and compelling brand experience to its customers, one which is rooted in the company’s values and purpose while also meeting the practical needs of its target market. By prioritizing quality, affordability, and sustainability, IKEA has established itself as a trusted and beloved brand amongst consumers around the world.
The company’s purpose is to create a greater on a regular basis life for its customers, and that is reflected in every part from its product design to its marketing messaging. IKEA also has a robust value proposition, offering inexpensive yet stylish home furnishings which can be designed with functionality and sustainability in mind.
From stores to online, IKEA at all times shares creative ideas and suggestions that may be useful or inspiring when designing homes. Therefore, IKEA sets itself aside from other furniture brands by going beyond the role of a mere furniture seller. IKEA becomes a design advisor or a friend giving ideas and inspiration.
IKEA’s Promotion Strategy
Since 1951, printed catalogs were the most famous and possibly most vital a part of IKEA’s promotion strategy.
IKEA catalogs were distributed to thousands and thousands of households for years until 2021. Since then, IKEA has been following the digital path of sharing inspirational in-real-life design examples. You can find the latest IKEA catalogs on its website, and on IKEA museum, you may explore every IKEA catalog ever created!
In short, IKEA has expanded its digital marketing efforts to connect with its target market especially after ending the era of printed-on-paper IKEA catalogs. As social media platforms like Instagram and Pinterest are the recent publishing presses and magazine sellers, the Swedish furniture giant IKEA chooses to give attention to using them. IKEA has a robust presence where it shares images of its products and offers design inspiration to followers.
Wrapping Up
As firms proceed to shift their focus to online channels, many lessons may be learned from IKEA’s digital marketing campaigns and strategy. Whether you’re up to promoting your products or connecting along with your customers, IKEA’s approach offers useful insights.
If you might be on the lookout for more inspiration to develop a solid digital marketing strategy, you might be at the right place! We’ve tons of blog posts explaining how famous brands make themselves unforgettable in the digital world. So, you may learn the way humor may be the key to success on social media platforms from Netflix’s digital marketing strategy, how to transform your brand into an inclusive one from our insights into Adidas’s digital marketing strategy, and plenty of more!
Read the full article here
