As we enter an era where the bulk of today’s purchasing power is now in the hands of digital-native generations, video isn’t any longer only a component of your marketing strategy; it’s the central pillar around which consumer engagement revolves. Video has woven itself into the very fabric of consumers’ lives, influencing their learning preferences, decision-making processes, and ultimately, their purchasing behavior.
For marketers, shifting to a video-first mindset is crucial for brands to attach with their audiences to drive revenue and engagement. With 58% of consumers counting on product videos to make purchasing decisions, the importance of video in the purchase journey can’t be understated.
“The power of video in today’s market can’t be overstated – it’s the lens through which consumers view, evaluate, and connect with brands. Marketers must think video-first from this point forward.” – Vincent Yang, CEO, Firework
Recently, Firework, a pacesetter in the field of video commerce, surveyed 750 U.S. consumers to raised understand the video-first phenomenon and the way marketers might be more aligned with this paradigm shift in consumer preferences. Here are five insights from the report that hammer home the need for a video-first marketing approach, plus pro tricks to help your brand jump on the video marketing train:
Video now leads the consumer journey
With 62% of consumers favoring video to study latest products, the message for marketers is obvious: video isn’t just an option; it is a necessity. The preference for videos signals a shift towards more dynamic, engaging content formats that cater to the modern consumer’s needs.
Pro Tip: (*5*) on this trend by producing educational videos showcasing your product’s features and advantages, ensuring they’re easily accessible across all of your digital channels.
Product videos aren’t any longer a “nice to have”
Over 80% of consumers state they need more product videos, highlighting a chance for brands to distinguish themselves and improve the customer shopping experience through wealthy, informative video content.
Pro Tip: Expand your video library to incorporate a variety of product-focused content, from how-tos and tutorials to user-generated content, ensuring a comprehensive visual shopping experience on your audience.
Videos shape purchase decisions
The influence of video on purchasing decisions is staggering, with a 51% increase in purchase likelihood when consumers are able to have interaction with video content. The powerful impact of video on purchase likelihood underscores the role of video in informing, persuading, and converting shoppers.
Pro Tip: Craft compelling narratives around your products through video storytelling to attach together with your audience’s emotions and wishes, effectively guiding them from interest to buy.
Consumers expect more from videos
With 40% of consumers preferring personalized video content, it’s protected to say the desire for personalized shopping experiences is here to remain. This trend reflects the growing consumer expectation that brands tailor their communications and offerings to individual customer preferences.
Pro Tip: Leverage data analytics to create segmented and personalized video campaigns that resonate with different audience groups, enhancing relevance, loyalty, engagement.
Use videos at key inflection points to drive sales
The presence of video on brand web sites can significantly sway consumer behavior – 40% of consumers usually tend to purchase from brand web sites that incorporate video content.
Pro Tip: Enhance your brand’s website with a spread of video content, including product showcases, customer reviews, and behind-the-scenes looks, to counterpoint the customer journey and encourage conversions. Encouraging user-generated content is a low-cost solution to amass video content and position your brand as the authority in your retail sector.
Video isn’t any longer simply a tactic, it’s a necessity
A marketer’s job has all the time been to achieve audiences where they’re and via their preferred methods. For today’s tech-savvy generations, that method is video, which has grow to be the primary format for communication, entertainment, and commerce. The video-first approach is about keeping pace with the digital generations of now and the future. For marketers trying to grow their engagement with consumers, embracing the video-first imperative is a logical, data-supported step forward.
For more statistics, insights, and pro suggestions, download your complimentary copy of Firework’s Think ‘Video-First’: A New Imperative for Brands eBook.
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