- NBCUniversal and Google have teamed as much as take viewers behind the scenes of the Macy’s Thanksgiving Day Parade with help from the Radio City Rockettes, per details shared with Marketing Dive.
- Three custom 30-second ads airing through the broadcast will follow the storied dance troupe as they document preparations for his or her performance using Google’s latest Pixel 8 smartphone, making use of its artificial intelligence-powered photo- and video-editing features.
- The effort is supported by NBCUniversal’s Spotlight+ ad product that ensures marquee positioning for advertisers across linear properties and partner sites. Google Pixel is the primary advertiser to leverage the answer because it was announced at Peacock’s NewFronts within the spring.
The creative teams at Google and NBCUniversal are attempting to capture in-the-moment excitement across the Macy’s Thanksgiving Day Parade with a trio of commercials that support the tech giant’s Pixel 8 offering and provides viewers a special peek contained in the celebration. This marks the second yr in a row that the 2 corporations have collaborated across the retailer’s annual holiday bonanza, which features live performances and a line of memorable floats and balloons based on iconic characters.
Google’s custom creative starring the Rockettes will run on linear TV on NBC, in addition to through the livestream on Peacock and in Spanish versions on Telemundo. A separate Google holiday business, titled “La Foto,” may even air for the primary time on English-language programming as a part of the parade broadcast. The spot depicts a person meeting his partner’s Spanish-speaking family and showcases AI-powered Pixel 8 perks like Best Take, which scans a series of group photos taken in rapid succession and composites the perfect take of every individual member.
The Rockettes ads similarly promote the Pixel 8’s Audio Magic Eraser, which cuts out distracting noise in videos, and Magic Editor, a generative AI solution that helps users quickly resize and adjust qualities like lighting of their photos. The idea is that the Pixel 8’s technology can clearly capture vital moments despite the busy prep process.
To keep the Pixel 8 top of mind for the gift-giving season, Google is tapping right into a Spotlight+ product first unveiled at Peacock’s NewFronts presentation earlier this yr. The tool ensures brands a chief time position across NBCUniversal’s One Platform properties and partner sites, reaching an estimated 30 million people, in accordance with the entertainment giant’s website. Spotlight+ is positioned around aiding with aspects similar to mass reach, brand identity and awareness and product launches.
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