ariMarketing News
Saturday, June 28, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

June 4, 2025
in Video Marketing
106 4
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

  • Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a concentrate on empowering girls, in keeping with a press release.
  • “She Built That” centers on a music video that reimagines Run-DMC’s 1983 breakout single “It’s Like That” as an ode to women’ creativity. The song was made with Lego’s Global Girls Crew of diverse artists, with a cameo from Run-DMC.   
  • A survey commissioned by Lego revealed 80% of adult consumers still consider society perceives boys as more naturally gifted builders than girls. “She Built That” arrives at a time when purpose-driven marketing that tackles social issues is increasingly challenged. 

Lego is attempting to broaden its appeal with girls and Gen Z women through a campaign that flips the script on an iconic piece of hip-hop music. “She Built That” takes the lyrics from “It’s Like That,” which dissect social ills like unemployment and war, and reworks them to as an alternative rejoice how creative girls will be, including with regards to Legos. 

The song and accompanying music video were made in partnership with the development toy brand’s Global Girls Crew of creators, which features U.S. DJ Livia; British drummer Nandi Bushell; Dutch-Surinamese vocalist Pink Oculus; Chinese alternative-pop artist Cacien; and dance duo Brooke Blewitt and Jess Qualter. The ambassadors appear within the video alongside animated Lego minifigures, including toy versions of remaining Run-DMC members Joseph “Rev Run” Simmons and Darryl “DMC” McDaniels, who lent their voices to the hassle. 

In addition, the creative pays tribute to Dagny Holm, the primary Lego Master Builder and a chief model designer until 1986, as well as trailblazing women such as inventor Nancy Johnson, “Mother of Hip-Hop” Cindy Campbell and Hollywood royalty Hedy Lamarr. 

Lego stated that the campaign’s concept was inspired by persistent gender stereotypes over who is taken into account a “builder,” a term the brand regularly employs to check with its enthusiasts. A survey commissioned by the Lego Group showed that children’s top associations when hearing the word were “a person on a construction site,” cited by 39% of respondents, and “a boy fidgeting with constructing blocks” (36%). 

The gender skew is contributing to a confidence gap, with 70% of ladies finding it difficult to consider they may very well be good at constructing, in keeping with Lego. However, a majority of oldsters and youngsters agree that the activity of constructing ought to be more inclusive. 

Lego’s initiative to bring more girls into the fold comes as many brands are pulling back on purpose-driven marketing amid broader political attacks on diversity, equity and inclusion programs. That said, several ads championing women and girls have stood out this yr. Returning to the Super Bowl for the primary time since 1998, Nike ran a spot that illustrated the adversity women athletes must overcome to win. The business, among the many best-received at the massive game, was one in all several that appeared to reply to the surging popularity for girls’s skilled sports. 

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Report finds consumers want deals from AI, not simulated conversation

Next Post

WPP Media launches AI-driven tool to push beyond ID-based targeting

Related Posts

DoorDash parodies horror classics in pitch to budget-crunched parents
Video Marketing

DoorDash parodies horror classics in pitch to budget-crunched parents

June 27, 2025
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
Video Marketing

Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

June 26, 2025
Blue Moon slices into comedy for first celebrity partnership
Video Marketing

Blue Moon slices into comedy for first celebrity partnership

June 26, 2025
Southwest argues seating policy changes are NBD in cheeky new ads
Video Marketing

Southwest argues seating policy changes are NBD in cheeky new ads

June 20, 2025
Amazon, Roku address CTV advertising reach and efficiency in new deal
Video Marketing

Amazon, Roku address CTV advertising reach and efficiency in new deal

June 18, 2025
Amazon delivers reporting for live shoppable streaming video
Video Marketing

Amazon delivers reporting for live shoppable streaming video

June 16, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

June 27, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search

Sociable: Pinterest shares tips for aligning Pin listings with visual search

June 26, 2025
LG continues positivity push with AI-powered ‘Radio Optimism’

LG continues positivity push with AI-powered ‘Radio Optimism’

June 26, 2025
IAB expects digital advertising growth to slow considerably this year

New IAB Framework aims to bring clarity to gaming ads

June 26, 2025
FTC says Omnicom deal is OK, as long as there’s no brand safety involved

FTC says Omnicom deal is OK, as long as there’s no brand safety involved

June 25, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.