- LG Electronics is promoting its home appliances business with the launch of an episodic original series called “Estate of Survival” on Amazon Prime Video via Prime Video Direct, in accordance with a press release.
- The six-episode series follows the residents of the “Estate of Survival” mansion as they compete in a wide range of challenges to earn home appliances and other items. The last resident standing will win a grand prize of $100,000.
- The first two episodes of the series launched on Prime Video within the U.S. on Aug. 12 and can arrive in several other countries soon after. LG TV owners may also have the option to view the series totally free via LG Channels, the corporate’s streaming service.
LG is tapping into the recognition of reality competition shows and the rise of streaming with the launch of its recent “Estate of Survival” series. The Amazon Prime Video tie-up could help the corporate reach a large audience of streamers, including many who aren’t all for traditional promoting. By leveraging a well-liked entertainment format like reality competition shows, the brand has a chance to have interaction these viewers in content they’re all for which could drive interest in its home appliances business, which was recently credited for helping LG achieve its highest-ever second quarter revenue.
In “Estate of Survival,” contestants compete across six episodes to amass household goods through a wide range of missions, with the last resident standing the recipient of $100,000. A spread of appliances will featured, including the InstaView refrigerator and Smart Top Control Dishwasher. The series also highlights LG’s ThinQ Care technology, which provides alerts to stop incorrect appliance usage along with a wise diagnosis to scale back the necessity for service technician visits.
The first two episodes of “Estate of Survival” launched within the U.S. on Prime Video on Aug. 12, and can eventually span other countries via Prime Video including Argentina, Brazil, Canada, Chile, Ecuador, Mexico, Panama and Peru. The series may also be available to observe on LG Channels, the corporate’s streaming service, in over nine countries, including the U.S., Canada, Mexico and Australia.
Additionally, the series will stream on LG Channels Showcase, channel #999, which is LG’s first curated channel featuring popular movies and LG exclusives. Two episodes will premier back-to-back weekly on Monday nights starting Aug. 12 at 8 p.m. EST. In addition to touting the advantages of LG’s home appliances, “Estate of Survival” could also serve to spice up LG’s streaming service as cord-cutting behavior persists.
LG, a South Korean company, manufacturers consumer and business products like TVs, automotive components and formerly mobile phones, along with home appliances. Prior to its latest move, the corporate launched a worldwide campaign, “Optimism your feed,” meant to bring more positivity to consumers’ social media experience, a possible ploy by the brand to achieve younger audiences like Gen Z.
Beyond LG, marketers starting from State Farm to Pepsi have also sought to achieve fans of reality TV. Last 12 months, Neutrogena launched “Hydro House,” a social-first TikTok campaign that spoofed reality TV dating shows. During the series, seven influencers were seen vying for the eye of Neutrogena’s Hydro Boost Cleanser.
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