- Cybersecurity company Norton has partnered with actor and filmmaker Dan Levy for a social-focused campaign promoting the general public launch of its artificial intelligence-powered Norton Genie scam detection app, in response to a press release.
- Levy informs viewers of the prevalence of online scams in recent 60-, 30- and 15-second spots. The ads will appear across Facebook, Instagram, YouTube and Levy’s social pages, along with other digital channels.
- Additionally, Norton is marketing its Genie app through partnerships with a wide range of influencers and an interactive Instagram game, the Scam Scan challenge, that tests consumers on their ability to discover fraud.
Timed to the widespread rollout of its recent Genie app, Norton’s latest marketing effort goals to lift awareness concerning the enduring prevalence of online scams. One in five people has been scammed prior to now yr, per data cited in the discharge, with Genie positioned as an answer for those unsure of whether messages they receive are legitimate.
Norton’s Genie app allows users to upload screenshots of texts, emails, web sites or social media posts that they consider is likely to be a scam to receive an instantaneous response. The offering, which launched in early access last yr, has scanned 1000’s of uploads over the past month and determined that almost half (45%) were scam attempts.
“Scams will remain the leading cyber threat across the globe in 2024 and can proceed to evolve in complexity at an unprecedented speed because of this of rapidly advancing technologies,” said Ondrej Vlcek, president at Norton parent company Gen, in an announcement.
Key to the marketing push is the partnership with Levy, who will promote the Genie app on a wide range of digital channels, including social media. A 60-second spot sees the actor sitting with a one that received a message that they were chosen for a giveaway, just for it later to be revealed as a scam due to the Genie app.
The “Good Grief” director also appears in 30-second and 15-second ads. Teaming with a high-profile celebrity for a campaign is nothing recent, though Norton’s concentrate on social media with Levy may very well be an indicator of the increased bets marketers are willing to make on the channel. As digital continues to grow, social media is anticipated to be considered one of the fastest-growing segments this yr.
Separately, Norton is debuting an interactive Instagram game, the Scam Scan challenge, that challenges consumers to discover scams by nodding their head. The brand can be enlisting influencers Justine Ezarik, Laura Whaley and Jordan Howlett for informative content.
Norton stays energetic in its efforts to extend awareness around online safety, following a 2020 platform focused on its Norton 360 product and the necessity for stronger data privacy awareness. Brands outside of the cybersecurity category have encouraged consumers to get savvy concerning the dangers of being online. For instance, dating app Tinder last October teamed with “Mean Girls” actor Jonathan Bennett for a campaign tackling toxic behavior and online financial scams.
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