ariMarketing News
Friday, May 30, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Shifting perspectives: 3 trends redefining creative video marketing today

April 16, 2025
in Video Marketing
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

Shrinking budgets and a spotlight spans, tighter deadlines, and a growing list of deliverables mean business video creators are under more pressure than ever to provide attention-grabbing content. But these challenges also present opportunities to push creative boundaries, embrace latest resources, and deliver stories that stand out.

With that in mind, the team at Filmsupply – a footage licensing platform that helps fuel 15,000 business projects per yr – identified three standout approaches from The Commercial Filmmaking Trend Report | 2025 that video creators and marketers should incorporate into their work.

(*3*)New Points of View

Truly effective business filmmaking creates a visible language that feels personal and draws viewers into the narrative. As younger generations mature into consumers with economic power, brands are adopting latest techniques to strike emotional chords with their audiences. Creators are changing the way in which they frame content – figuratively and literally – to capture short attention spans and send viewers on a journey that ultimately leads to sales and feelings of loyalty. 

Dynamic camera movements and framing are essential to draw the eye of audiences that quickly grow bored or distracted. Technological advancements like smaller cameras, FPV drones, probe lenses and robotic arms can capture points of view that content creators could only dream of utilizing a couple of years ago.

One of essentially the most effective techniques is to shift from a third-person, omniscient perspective to inform the story from the protagonist’s viewpoint. Such a shift gives the audience a rooting interest in how the content plays out. That perspective change may also help a brand competing in a crowded promoting space stand out. Starbucks took this system to a better level, effectively switching protagonists from a barista to a customer with the “It Starts With You” campaign. Similarly, marketers have also found success portraying their goods and services through the point of view of an inanimate object, which helps consumers see a story in a brand new way.

This ability to interrupt from traditional storytelling can pleasantly surprise audiences, creating emotional bonds in the method. The appreciation of the creativity resonates long after the video is viewed. When the patron is able to make a purchase order, they’ll remember the additional effort and potentially reward the brand with their business.

(*3*)Keeping It Real

Long ago, Apple famously used an imaginative “1984”-inspired Super Bowl spot directed by Ridley Scott to advertise its then-new line of computers. In 2025, brands are taking the alternative approach by mimicking documentary filmmaking.

Docu-style video projects inherently feel more real to audiences. And that’s a crucial selling point, as today’s audiences wish to consider that the brands they shop share the identical values. That process starts with constructing trust through visuals, as today’s audiences demand real, inclusive stories that reflect the world because it is and need to see characters they’ll discover with.

A newer Super Bowl spot highlights this dramatic shift. In 2023, The Farmer’s Dog stood out with its acclaimed commercial “Forever,” which showed why nothing matters more to dog owners than their years along with their furry best friend.

(*3*)Taking Your Best Shot

While quick-cutting video ads might be effective, brands also can find success with seemingly easy visuals. A single, deliberate shot combined with an enticing tagline provides the time and space for audiences to stop and think. In these rare moments, the visuals and messaging can sink in, creating an enduring impact.

IKEA’s award-winning campaign “Proudly Second Best” demonstrates the art of simplicity.

One-shot ads slow the pace, adding intrigue in order that viewers won’t look away.

The campaign has drawn high praise for its unconventional nature. Its theme positions parents of newborn children because the story’s heroes as a substitute of IKEA’s products. The video ads are immediately relatable to oldsters, creating the chance that the following time they shop for furniture or home goods, they’ll recall how IKEA uniquely understands their situations and potentially visit the brand’s brick-and-mortar stores or its website.

The brands that seek to make lasting emotional connections over the following yr through latest visual perspectives can be those that capture their audiences’ attention. Learn more in regards to the trends Filmsupply is seeing in the total report.

Read the total article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Marketers push back on Google’s attempt to derail California privacy bill

Next Post

RAG AI: Breaking Down Data Silos to Reveal Unified Insights

Related Posts

Coke pushes Gen Z to ditch digital noise and embrace summer fun
Video Marketing

Coke pushes Gen Z to ditch digital noise and embrace summer fun

May 27, 2025
Why McCain Foods made an AR mobile game to teach regenerative farming
Video Marketing

Why McCain Foods made an AR mobile game to teach regenerative farming

May 22, 2025
Pepsi crashes barbecues to rid them of Coke in latest stunt
Video Marketing

Pepsi crashes barbecues to rid them of Coke in latest stunt

May 15, 2025
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Video Marketing

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

May 14, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Video Marketing

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

May 13, 2025
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
Video Marketing

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.