- TikTok content can be featured on over 3,000 video screens on top of Redbox kiosks nationwide, according to a press release.
- A partnership with Chicken Soup for the Soul Entertainment (CSSE) corporations Redbox and Crackle Connex, an promoting platform, will allow brands to advertise alongside the TikTok content on a digital out-of-home (DOOH) platform.
- This is TikTok’s latest move to bring short-form video content from its platform to a range of high-traffic, out-of-home environments where brands can engage with consumers.
TikTok’s partnership with CSSE corporations Redbox and Crackle Connex brings together short-form video and out-of-home promoting to create a recent ad opportunity for brands. Content from the favored social app can be broadcast on greater than 3,000 kiosks at high-traffic locations like grocery stores and value retailers via a DOOH network.
“TikTok is the go-to destination for short-form video consumption by over a billion people globally,” said Philippe Guelton, chief revenue officer of Crackle Connex, in a press release. “This recent partnership provides advertisers a novel opportunity to reach recent audiences and drive engagement.”
As TikTok has grown right into a dominant social media platform, it has looked to bring its content — and opportunities for brands to advertise against that content — from mobile screens to real-world locations like airports, cinema screens and even Mercedes-Benz consoles.
The company last month teamed with GSTV, a video network provider for fuel retailers, to broadcast weekly TikTok segments curated by the GSTV’s creative studio on the pump. Previously, TikTok partnered with Atmosphere, an organization that gives business businesses with streaming video content and reaches 20 million unique visitors per 30 days with its free ad-supported platform.
The deal also demonstrates how CSSE — which operates three advertising-supported video-on-demand (AVOD) services and a free ad-supported streaming television (FAST) service — is searching for novel ways to deliver content and ads to consumers. Its ad division, Crackle Connex, launched in April 2023 and already reaches tens of hundreds of thousands of monthly energetic users.
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