- Totino’s has enlisted the creative minds behind the Netflix comedy series “I Think You Should Leave” for a campaign that highlights the value of its pizza rolls, in keeping with a press release.
- Tim Robinson and Sam Richardson co-star as suburban dads who encounter an alien, Chazmo, and confront the extraterrestrial about devouring their Totino’s snacks. Chazmo argues that 10 Totino’s Pizza Rolls only cost about $1, making it not an enormous deal.
- Zach Kanin, co-creator, producer and author on “I Think You Should Leave,” and director Alice Mathias are behind “Chazmo Goes Home,” which can appear on streaming services, online video and social channels starting this month. The launch is timed to football season.
Packaged foods brands join other categories, including QSRs, in placing renewed emphasis on value to win over price-conscious shoppers. General Mills-owned Totino’s is boasting that 10 of its pizza rolls cost roughly $1 with ads that draw on the confrontational humor of “I Think You Should Leave,” a show co-created by Kanin and Robinson. Robinson and Richardson also served because the leads on “Detroiters,” a comedy program they developed with Kanin and Joe Kelly that shares the identical absurdist streak.
“Chazmo Goes Home” will air on platforms including Paramount, Hulu, Peacock and Vix. An prolonged, 2-minute cut of the business may also be available to look at. Dentsu Creative is behind the campaign that parodies movies like “E.T.”
“Totino’s Pizza Rolls have long been a go-to for after school snacks and now, we’re bringing these top comedians together to point out fans that this snack is an epic and inexpensive strategy to eat pizza,” said Taylor Roseberry, brand experience manager for Totino’s, in a press release.
Totino’s sees a chance to broaden its appeal to a wider set of consumers craving pizza. “Chazmo Goes Home” looks to construct on a successful campaign Totino’s ran across the 2024 NFL playoffs, which featured Pete Davidson and positioned Totino’s as a more reliable option than fast food delivery. In addition, Totino’s was presenting sponsor of the 2024 Big 12 Football Media Day, further shoring up an association with football.
The bite-sized snack purveyor is not any stranger to leaning on off-the-wall humor. Totino’s also recently expanded its product portfolio into breakfast occasions with the debut of Breakfast Snack Bites.
Parent General Mills saw organic net sales drop 1% yr over yr in the primary quarter of the corporate’s fiscal yr. On a call discussing the outcomes, executives said the firm would step up promoting in Q2, including for Totino’s.
Read the complete article here
