- Amazon-owned Twitch introduced latest features to make it easier to attach streamers to sponsorship and revenue opportunities, in line with a blog post from the corporate.
- A brand new sponsorships section inside the Creator Dashboard features a Creator Profile feature and a partnership with stream management platform StreamElements that allows creators to make skilled connections and boost their revenue more easily.
- Twitch also recently announced that it should open up its monetization tools, like subscriptions and its bits virtual currency, to most streamers in 2025, no matter their creator level. Those tools had previously only been available to Affiliate-level creators.
Twitch is attempting to woo more creators to its platform — and keep those that are already there — with its latest features, a move that would help it maintain share against streaming competitors like Kick and YouTube. Twitch’s share of the livestreaming market has declined from 71% in 2023 to 61% in 2024, per Digiday. During the identical period, Kick, which offers less restrictive streaming requirements, increased its share to five.5%.
“As we head into 2025, our goal continues to be to make Twitch the best possible place for our streamers, and likewise, an exciting place for latest creators and viewers to construct and find their communities,” wrote Twitch CEO Dan Clancy in an open letter addressing a few of the modifications. “We’ll proceed to give attention to expanding our user base and introducing more people to livestreaming, in addition to the critical and essential work of supporting those that have already found a house here.”
Twitch’s latest Creator Profile feature is supposed to act like a calling card for streamers to assist introduce themselves to potential sponsors. It includes introductory text, featured clips, top categories and, most notably for sponsors, audience demographic and viewership metrics. According to Twitch, the profile will soon change into available as a downloadable infographic so it will probably be shared with potential sponsors outside of the platform as well. Twitch said it has collaborated with over 70 brands as a part of its beta test of the brand new Creator Profile program.
To capitalize on sponsorship opportunities, Twitch has begun working with StreamElements to point out streamers sponsorship offers directly from their dashboards. The information will include payout information and terms of the sponsorship campaign, which shall be accepted and paid through StreamElements. StreamElements may also provide customer support for questions and issues. The StreamElements service is already available for Twitch Partners and can change into available to Affiliates on March 11.
Twitch promised these developments were just the start for bringing creators closer to sponsorship opportunities. In the approaching months, the platform will move Bounty Board into its sponsorships dashboard, which is able to enable opt-in style campaigns for all Partners globally. Twitch may also proceed to update sponsorship placements, similar to channel skins, to bring more integration to creators’ streams.
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