Entrepreneurship
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
Danone North America yogurt brands Oikos, Too Good & Co. and Light + Fit have announced...
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YouTube pitches advertisers on streaming dominance, unskippable video ads
YouTube boasted a dominant position in streaming at its Brandcast upfront presentation Wednesday evening while unveiling...
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Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
With Memorial Day just across the bend, Pepsi is staking a claim as the superior soft...
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Corona Premier names director of lifestyle for new fitness-focused push
Corona Premier launched a new brand platform today (April 26) and announced the appointment of the brand’s...
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Influencers sway consumers but authenticity loses some clout, study says
Nearly half of all consumers (49%) make every day, weekly or monthly purchases due to influencers,...
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Why Sprite is heating up its lifestyle pitch with new Chill soda
As the weather warms up, Sprite is seeking to help consumers cool down with a new...
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Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
Walmart+ is preparing for Mother’s Day with a second iteration of its “Mother of All Savings...
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Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer
CeraVe scored probably the greatest campaigns at this yr’s Super Bowl with a delightfully weird spot centered...
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L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn
L’Oréal Paris launched the "Worth It Resume" campaign, inviting women to share stories of failure they've...
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Corona, Tripadvisor team for beer-fueled digital travel hub
Corona, an Anheuser-Busch InBev global brand, has teamed with online travel company Tripadvisor to launch a...
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