Entrepreneurship
Coke lends Zero Sugar a voice in ads, TikTok filter soundtracked by NSYNC
Coke is lending Coke Zero Sugar a voice for the primary time with a global campaign...
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6 reasons why influencer marketing will never be the same
With a recent emphasis on authenticity stemming from the advent of artificial intelligence and deep fake...
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Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity
Claire’s unveiled a recent influencer platform focused on Gen Z and Gen Alpha, or “Gen Zalpha,”...
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Dunkin’s latest campaign with Ben Affleck could be headed to Super Bowl
Dunkin’ aired a latest ad, “Popstar,” through the 66th Annual Grammy Awards on Feb. 4. In...
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Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover
Pepsi is running a series of activations in Las Vegas in support of a recent Wild...
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Marketing playbook: Breaking down industry trends to follow in 2024
Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede...
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Sociable: BeReal adds feed for celebrities and brands
“Sociable” is the newest commentary on vital social media developments and trends from industry expert Andrew...
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Hilton checks in to Paris Hilton’s Roblox world for loyalty push
Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s...
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Solo Stove names new brand ambassadors on tails of Snoop Dogg stumble
Solo Stove, the marketer of smokeless fire pits, has appointed two new brand ambassadors fresh off...
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Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Solo Stove, the creator of a smokeless fire pit, is again sparking discussions within the marketing...
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