Entrepreneurship
Joann launches Gen Z-focused brand campaign
Arts and crafts retailer Joann is launching a latest brand campaign. The company said Thursday that...
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Philadelphia cream cheese spreads original song across streaming, TikTok
Philadelphia cream cheese has commissioned an original song, "Land of the Cream Cheese," sung by rising...
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P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series
Procter & Gamble is backing a latest unscripted series that sees Khaby Lame, the world’s hottest...
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Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live
Laundry detergent brand Persil has teamed with designer Christian Siriano to host a 24-hour “Wardrobe...
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Gopuff’s brand-building drive gets celebrity boost from Tom Brady
Gopuff has struck a multiyear partnership cope with Tom Brady, adding to a bigger brand-building push...
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NBCU unveils Paris Creator Collective for Olympics coverage
NBCUniversal (NBCU) has announced a social creator program, the “Paris Creator Collective,” to complement its coverage...
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Dunkin’ readies celeb-heavy ‘intern’ class for summer of culture plays
Dunkin’ on Monday (June 17) launched a summer campaign that features actor Will Arnett and content...
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Walmart signs as partner for Forbes’ inaugural Creator Upfronts
Daily Brief: Forbes has partnered with Walmart’s Creator platform for its inaugural Creator Upfronts, in response...
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How BodyArmor’s CMO is playing catch-up in the crowded hydration market
The planet is heating up and so is the market for hydration. Beyond plain-old water, the...
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On Running appoints Zendaya as brand partner in multiyear deal
Sportswear brand On Running has named Zendaya as brand partner as a part of a multiyear...
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