B2B Marketing
‘The year of implementation’: How marketers are leveraging AI on mobile
Apple last week confirmed the date of its annual fall showcase, a flashy display where the...
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The CMO role has evolved: Here’s what the numbers say
The CMO role has seen its fair proportion of change over the previous couple of years....
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Dentsu enriches sports marketing data strategy with Sports Innovation Lab
Dentsu has partnered with Sports Innovation Lab, granting the agency network’s data-driven solution, Merkury, deeper insights...
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Marketers’ ad spend to grow in H2 led by social media and display, report finds
The sense of optimism felt by the ad industry in the primary half of 2024...
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Netflix boosts advertiser dealmaking with fine-tuned strategy
Netflix closed its second 12 months of advance negotiations with advertisers, boasting a 150% increase in...
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Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
Ugg tapped AKQA as its lead creative agency, with the agency’s recent Los Angeles studio launching the...
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Choice Hotels names new creative, media agencies to drive brand awareness
Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny...
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Liquid I.V. helps consumers beat the summer heat with multichannel campaign
Unilever-owned Liquid I.V. has launched an integrated campaign, “Indulge in Hydration,” meant to evoke the...
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Weight Watchers debuts new creative as it navigates weight-loss drug boom
Weight Watchers debuted its first work from Ogilvy fresh off of naming the WPP shop its...
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How Google’s move to retain cookies will impact digital advertisers
The following is a guest piece by George London, chief technology officer of brand name analytics...
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