Digital marketers are under constant pressure to do more with their budgets. But what if the reply isn’t more digital spend – but as a substitute it’s about making your existing investment work harder?
At JCDecaux’s sessions at DMWF, we’ll share recent insight including, ‘The Point of Search’ and unveil a very important recent study ‘The Point of Social’, how Out-of-Home promoting drives results across other channels. As I write this text, ‘The Point of Social’ is under embargo. But what I can inform you, is that it’s a serious cross-industry study and that it’s a must for digital marketers to know more about.
At JCDecaux, we connect brands with thousands and thousands of individuals day by day across high-impact environments from city centres and shopping malls to transport hubs and airports. By combining premium locations with the newest digital and programmatic capabilities, we help marketers reach audiences at scale in the actual world and influence what they do next online.
Increasingly, we’re seeing how Out-of-Home plays a robust role in driving performance across other channels. We call this the ‘two-screen effect, where the general public screen of Out-of-Home amplifies the private screen of mobile, social and online. By priming audiences in the actual world, Out-of-Home increases branded search, boosts social engagement and improves online conversion. In short, real-world presence drives digital motion.
We’re at DMWF this yr due to two key insights from our own digital marketing customers. They told us they need to know more about measurement and effectiveness. Secondly, they wanted to know more concerning the recent digital and programmatic capabilities of Out-of-Home including how you’ll be able to personalise and goal at scale. We’ll be sharing more about how digital Out-of-Home belongs at the center of omnichannel campaigns, as brands integrate the web and the actual world to drive results.
So come and see the JCDecaux team at stand 144 or join us on the Search, Media and Performance Advertising stage on Wednesday 6th May at 11.40am and on the Omnichannel Marketing, CX and Loyalty stage on Thursday 7th May at 10.30am.
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