B2B Marketing
3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion
(*3*) By the numbers 17% Percentage decline in Q2 revenue for Omnicom's branding and retail...
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Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season
The U.S. Joint Industry Committee (JIC) has accomplished its mid-term audit of Comscore, iSpot and VideoAmp,...
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WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
WPP has named Microsoft veteran Cindy Rose as its next CEO, effective Sept. 1, in response...
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WPP’s outlook sinks as advertising faces worsening macro conditions
WPP already wasn’t having yr. Its outlook just got worse. The ad-holding group on Tuesday (July...
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How CMOs tackled challenges in H1 2025 — and what they must do next
To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this 12 months...
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How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian
Alaska Airlines and consultancy Adswerve have found a projected increase of addressable promoting revenue that might...
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Will AI ‘completely rewire’ loyalty programs?
A growing variety of brands are using AI to enhance customer experience with loyalty programs and...
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Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay”...
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IAB standardizes gaming campaign measurement with new framework
The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework...
Read moreOmnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
Omnicom’s planned $13.5 billion acquisition of rival ad-holding group Interpublic Group cleared a key regulatory hurdle...
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