B2B Marketing
Programmatic ad spend grows alongside efficiency gains: ANA
Programmatic promoting is moving toward greater efficiency, transparency and effectiveness, at the same time as it...
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Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand...
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WPP, Universal Music Group partner to deepen brands’ access to music culture
Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access...
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How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Marketers are still processing the news that Omnicom Group will acquire Interpubic Group of Companies (IPG),...
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Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for...
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Omnicom acquires IPG to create advertising agency behemoth
Omnicom Group is acquiring Interpublic Group of Companies (IPG), according to a press release. The combination...
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IPG acquires commerce marketing company Intelligence Node
Interpublic Group acquired e-commerce retail analytics company Intelligence Node to complement the audience data and...
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Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
Ad-tech company Mediaocean unveiled a brand new certified service partner (CSP) program, with launch partners including...
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Pizza Hut adds Deutsch, VML to agency roster
Pizza Hut has appointed Interpublic Group’s Deutsch and WPP’s VML to lead creative strategy and customer...
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Publicis Sapient teams with Google Cloud to boost AI marketing efforts
Publicis Sapient is expanding its partnership with Google Cloud, making a dedicated business unit to help...
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