B2B Marketing
Stagwell enlists Google Marketing Cloud to accelerate generative AI bets
Stagwell is upgrading its marketing cloud with generative artificial intelligence (AI) through a latest pact with...
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Trade Desk reports strong Q3 earnings as UID2 continues to gain steam
The Trade Desk reported a 25% year-over-year revenue increase to $493 million in Q3, per an...
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AI will permanently upend the agency landscape in 2024, Forrester predicts
AI will grow to be permanently embedded across several areas of agency operations in 2024, in...
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What marketers can expect as Google rolls out AI asset generation for ads
Google today (Nov. 7) is rolling out generative AI features in its Performance Max ad product...
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Stagwell acquires social-first creative agency Movers+Shakers
Stagwell has acquired creative marketing agency Movers+Shakers, in keeping with a press release. The deal,...
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Walmart reunites ‘Mean Girls’ to boost Black Friday push
Walmart reunited solid members of “Mean Girls” for a Black Friday promoting push that recreates key scenes...
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Omnicom boosts retail media offer with Flywheel Digital acquisition
Omnicom has acquired Flywheel Digital, an e-commerce firm, from Ascential for $835 million, in line with...
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Top takeaways from Advertising Week 2023 marketers need to know
The promoting world got here together last week in Midtown Manhattan for Advertising Week New York,...
Read moreAgency reviews are big expenses. Experts discuss when to use them
NEW YORK — Any variety of reasons can trigger an agency review. However, for alcohol marketer...
Read moreMekanism’s CEO on future proofing the agency with performance marketing
The need to interrupt down the barrier between brand and performance marketing has modified the shape...
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