B2B Marketing
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
The following is a guest piece written by Chris Kelly, CEO at Upwave. Opinion’s are the...
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How Nature’s Sunshine cuts through ‘label candy’ in the supplement space
Nature's Sunshine was founded greater than 50 years ago and was a pioneer in the herbal...
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Publicis integrates Adobe’s generative AI to scale up personalized content
Publicis Groupe and Adobe today (March 18) expanded their global strategic partnership and can directly integrate...
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Publicis’ Coke media account win could be landing at just the right time
The Coca-Cola Company has moved its media and data business in North America from WPP to...
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Wonder bets on retail media with Tastemade acquisition
Wonder, which operates delivery-first restaurants and is parent to Blue Apron and Grubhub, has acquired content...
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What Coca-Cola has learned on its generative AI journey so far
Generative artificial intelligence (AI) stays at the highest of the 2025 agenda for marketers as they...
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Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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Publicis acquires Lotame to fortify data-driven marketing position
Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of...
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How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching...
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WPP strikes cautious note as macroeconomic uncertainty intensifies
WPP saw like-for-like revenue less pass-through costs, an indicator of organic agency growth, decline 1% yr...
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