B2B Marketing
Fox’s Tubi boosts AVOD offering with planning, measurement deals
Tubi, Fox Corporation's ad-support video-on-demand (AVOD) service, on March 23 introduced recent planning tools and partnerships...
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Top trade bodies to revise terms and conditions of internet advertising
Some of the marketing industry’s top trade bodies want to rewrite the terms and conditions of...
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How Silicon Valley Bank’s collapse could compound a marketing slowdown
The stunning collapse of Silicon Valley Bank (SVB) last week has sent out shockwaves across multiple...
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Brands scrutinize video ad budgets as upfronts approach
Less than half (49%) of marketers’ video promoting budgets will probably be allocated during this 12...
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Audi tests personalized QR codes in streaming ads
Audi of America announced a partnership with PHD Media and Kerv Interactive, a man-made intelligence...
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GroupM, Warner Bros. Discovery boost brand opportunities around diverse content
GroupM Motion Entertainment launched a strategic partnership with Warner Bros. Discovery to support its parent company's...
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Agency in-housing debate resurfaces, with fresh shades of nuance
In-housing has found itself back within the highlight within the early months of 2023. With influential...
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Digital growth plateaus amid continued ad spending declines
National ad spending dropped 6% year-over-year in January, extending a monthslong decline, in line with a report...
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As retail media networks multiply, Amazon stands alone
Amazon is a dominant force amongst retail media networks, commanding 37% market share in an area...
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Media agencies sign on as JIC sets cross-platform baseline
OpenAP, on behalf of the U.S. Joint Industry Committee (JIC), announced the initial requirements for premium...
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