B2B Marketing
How Kroger built a sonic ecosystem into its multichannel brand platform
The Kroger Company has been within the grocery business since 1883, and for the past several...
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Nielsen moves beyond impressions to outcomes with marketplace offering
Nielsen has created a brand new Outcomes Marketplace inside its Nielsen One platform to help clients...
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IPG bets on agentic AI to streamline e-commerce optimization
Interpublic Group (IPG) has launched a brand new artificial intelligence-powered unit designed to help brands manage...
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Publicis elevates sports marketing services with Bespoke acquisition
Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, based on news shared with...
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VideoAmp builds momentum with Warner Bros. Discovery currency deal
VideoAmp and Warner Bros. Discovery (WBD) have expanded their relationship with a brand new three-year deal,...
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Volkswagen accelerates tech transformation with new digital AOR
Volkswagen of America has named technology consultancy CI&T as its digital agency of record (AOR), in...
Read morePublicis Groupe forecasts sunny H2 based on strong H1 new business gains
Publicis Groupe reported 5.9% organic growth in the course of the second quarter of 2025. Following...
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3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion
(*3*) By the numbers 17% Percentage decline in Q2 revenue for Omnicom's branding and retail...
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Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season
The U.S. Joint Industry Committee (JIC) has accomplished its mid-term audit of Comscore, iSpot and VideoAmp,...
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WPP names Microsoft vet CEO in sign of AI’s rising role in advertising
WPP has named Microsoft veteran Cindy Rose as its next CEO, effective Sept. 1, in response...
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