B2B Marketing
Campaign Trail: Lego transforms Tom Holland to celebrate creativity
Listen to the article 5 min This audio is auto-generated. Please tell us if you've gotten...
Read more
YouTube simplifies brand, creator partnerships with new solutions
Listen to the article 3 min This audio is auto-generated. Please tell us if you will...
Read more
Best Buy builds retail media chops with in-store takeovers, sports deals
Listen to the article 4 min This audio is auto-generated. Please tell us if you will...
Read more
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
Listen to the article 6 min This audio is auto-generated. Please tell us if you've got...
Read more
Dentsu grows programmatic know-how with Index Exchange, Chalice AI
Listen to the article 3 min This audio is auto-generated. Please tell us if you will...
Read more
Why DSW teamed with Epsilon to bring footwear brands to retail media
Designer Shoe Warehouse (DSW) has partnered with Epsilon to launch a self-service retail media network for...
Read more
Inside the Empower-Ocean merger that formed a $1.5B indie media agency
Empower Media and Ocean Media last week merged to create Empower Ocean Media Group, a move...
Read more
How Shake Shack removes friction between web traffic and app downloads
Shake Shack has seen positive same-store sales growth for several quarters, but its underinvestment in promoting...
Read more
H&R Block doubles down on social marketing amid modernization push
H&R Block is uniting its social creative and media duties under one roof through an expanded...
Read more
Macy’s partners with Amazon for retail ads ahead of holiday season
Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to buy...
Read more
Latest Articles
