B2B Marketing

WPP already wasn’t having yr. Its outlook just got worse. The ad-holding group on Tuesday (July...

To paraphrase Thomas Paine, these are the times that try marketers’ souls. CMOs this 12 months...

Alaska Airlines and consultancy Adswerve have found a projected increase of addressable promoting revenue that might...

A growing variety of brands are using AI to enhance customer experience with loyalty programs and...

  Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay”...

  The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework...

Omnicom’s planned $13.5 billion acquisition of rival ad-holding group Interpublic Group cleared a key regulatory hurdle...

Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon...

PepsiCo’s U.S. beverages division is deepening its ties to VaynerMedia in what's being billed as a...

Snowflake and Acxiom have announced plans to construct and deploy a marketing function powered by artificial...