B2B Marketing
Disney ramps up advertiser offerings as streaming wars enter next phase
Disney on Wednesday (Jan. 8) used its fifth annual Tech & Data Showcase to make its...
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Albertsons, DoorDash boost advertiser offerings around data, measurement
Two ad platforms have improved their retail media offerings for advertisers with partnerships announced today (Jan....
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Horizon Media Holdings appoints former IBM exec as first president
Horizon Media Holdings, the parent of agency Horizon Media, has named Bob Lord as its...
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JCPenney hires agency Mischief, seeking bigger creative swings
JCPenney has appointed independent Mischief @ No Fixed Address as its creative agency, the most recent...
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Domino’s CMO on how Emergency Pizzas meet consumers where they are
For most consumers, a burnt dinner is a disaster. For Domino’s, it’s a probability for an...
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Programmatic ad spend grows alongside efficiency gains: ANA
Programmatic promoting is moving toward greater efficiency, transparency and effectiveness, at the same time as it...
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Pull-Ups animates potty training reality to reach millennial, Gen Z parents
Pull-Ups on Monday (Dec. 16) announced a campaign that represents a marketing relaunch for the brand...
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WPP, Universal Music Group partner to deepen brands’ access to music culture
Universal Music Group (UMG) has partnered with WPP to give the agency network’s clients deeper access...
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How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Marketers are still processing the news that Omnicom Group will acquire Interpubic Group of Companies (IPG),...
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Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for...
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