B2B Marketing
Omnicom acquires IPG to create advertising agency behemoth
Omnicom Group is acquiring Interpublic Group of Companies (IPG), according to a press release. The combination...
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IPG acquires commerce marketing company Intelligence Node
Interpublic Group acquired e-commerce retail analytics company Intelligence Node to complement the audience data and...
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Mediaocean deepens ties to IPG, Omnicom and WPP as ad-tech ambitions grow
Ad-tech company Mediaocean unveiled a brand new certified service partner (CSP) program, with launch partners including...
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Pizza Hut adds Deutsch, VML to agency roster
Pizza Hut has appointed Interpublic Group’s Deutsch and WPP’s VML to lead creative strategy and customer...
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Publicis Sapient teams with Google Cloud to boost AI marketing efforts
Publicis Sapient is expanding its partnership with Google Cloud, making a dedicated business unit to help...
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How Sierra Nevada’s AI-powered CTV campaign captured consumer attention
Connected TV (CTV) ad spend within the U.S. is anticipated to proceed growing over the following...
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Mediaocean acquires Innovid to sharpen focus on creative, CTV
Mediaocean has acquired Innovid, with plans to merge the ad-tech firm with its Flashtalking unit to...
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How Kleenex’s new visual identity serves as a platform for storytelling
Kleenex keeps company among the many rare brands — like Band-Aid, Tupperware and Thermos — whose...
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MediaSense acquires R3 to expand global footprint, service capabilities
MediaSense, the independent U.K.-based media advisor, has acquired consultant R3 to expand its global footprint and...
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FanDuel, Verizon deepen NFL integrations with Netflix ad partnerships
Netflix has sold out of obtainable in-game inventory for its live broadcast of two NFL Christmas...
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