B2C Marketing
24 questions to ask identity resolution vendors during a demo | MarTech
Identity resolution has turn into an important tool for brand marketers searching for to understand with...
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Level up your marketing game with in-game advertising | MarTech
Recent years have seen gaming grow to be a pretty advertising opportunity for brands. As more...
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Walmart pulls a game off the Roblox platform after consumer groups’ complaint | MarTech
Walmart has pulled its Universe of Play game from global gaming platform Roblox after consumer groups...
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Why ChatGPT may be a blessing and a curse for agencies | MarTech
As Open AI’s ChatGPT and other generative AI models turn out to be more widely available...
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Kraft Heinz and Gatorade tap in-store video screens for March Madness | MarTech
This month, Kraft Heinz and Gatorade used a latest in-store ad format supported by Cooler Screens...
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Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote | MarTech
Even with increasing privacy restrictions, marketers can still get the information they should discover customers and...
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Salesforce, Google partner on local commerce | MarTech
Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to assist merchants...
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ARHT rolls out retail hologram experiences | MarTech
Hologram technology company ARHT is introducing a latest touchscreen model, ARHT CAPSULE, to reinforce in-store shopping...
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More ecommerce shoppers using buy-now-pay-later | MarTech
Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February in comparison with...
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Instagram unveils two new advertising channels | MarTech
Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is obtainable...
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