B2C Marketing
What everybody was buzzing about during the Super Bowl | MarTech
Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out...
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2023 predictions: How marketers will approach web3, virtual experiences and gaming this year | MarTech
The metaverse talk over the last year unlocked the creativity of marketers to imagine how they...
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year | MarTech
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure...
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How to use AI and machine learning to personalize and optimize campaigns | MarTech
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the...
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What is a conversion optimization platform? | MarTech
Over the last several years, digital marketers have been focused on delivering a customer experience (CX)...
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88% of brands say they’re pressured to use retailers’ media networks | MarTech
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers,...
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Failure to get the most out of data clean rooms is costing marketers money | MarTech
Despite the widespread use of data clean rooms (DCR), less than a third of marketers are...
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Feds finally file anti-monopoly suit over Google’s adtech | MarTech
The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of...
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Cooler Screens expands in-store retail media presence | MarTech
Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their...
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How Coca-Cola activated their enterprise CDP | MarTech
This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got...
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