B2C Marketing
Papa Johns and Netspend adopt augmented reality for eGift campaign | MarTech
Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership...
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Siri and Alexa may be used by protesters to attack customer support channels | MarTech
“Hey Siri, lead a protest.” Virtual assistants like Siri and Alexa, that are a growing a...
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How Petco boosted emails and customer experience with a new CRM | MarTech
National retailer Petco were hoping for the best when they implemented a customer relations management (CRM)...
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Toyota launches AR experience to support 2023 Crown | MarTech
Toyota has launched an AR experience for U.S. car buyers interested in the latest model of...
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IAB Tech Lab launches first clean room standards | MarTech
IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which...
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What everybody was buzzing about during the Super Bowl | MarTech
Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out...
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2023 predictions: How marketers will approach web3, virtual experiences and gaming this year | MarTech
The metaverse talk over the last year unlocked the creativity of marketers to imagine how they...
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year | MarTech
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure...
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How to use AI and machine learning to personalize and optimize campaigns | MarTech
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the...
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What is a conversion optimization platform? | MarTech
Over the last several years, digital marketers have been focused on delivering a customer experience (CX)...
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