B2C Marketing
88% of brands say they’re pressured to use retailers’ media networks | MarTech
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers,...
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Failure to get the most out of data clean rooms is costing marketers money | MarTech
Despite the widespread use of data clean rooms (DCR), less than a third of marketers are...
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Feds finally file anti-monopoly suit over Google’s adtech | MarTech
The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of...
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Cooler Screens expands in-store retail media presence | MarTech
Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their...
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How Coca-Cola activated their enterprise CDP | MarTech
This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got...
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How Booksy used DAM to organize their digital asset production | MarTech
Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital...
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Final 2022 holiday numbers break ecommerce records | MarTech
Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and...
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Roku introduces branded HD and 4K TVs | MarTech
At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets...
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2023 Predictions: Retail media networks | MarTech
Retail media networks have taken digital advertising by storm over the last two years. The close...
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2023 Predictions: Experience, Ecommerce and Transformation | MarTech
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined...
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