B2C Marketing
How Penske Media uses a CDP to help advertisers reach digital users | MarTech
Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP)...
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Ad-supported streaming expands with new Disney+ tier | MarTech
On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all...
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Sports sponsorships for women athletes grew 20% in 2022 | MarTech
It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female...
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3 steps to building an effective martech stack | MarTech
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling...
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Why marketers are replacing foundational martech | MarTech
“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story...
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What is ecommerce and which trends are shaping its future? | MarTech
By now, it would be difficult, if not impossible, to find someone old enough to use...
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Bermuda Tourism launches 3D digital out-of-home in New York | MarTech
Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of...
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Over half of marketers are using the metaverse or considering it | MarTech
Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing...
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Online retail kicks off holiday season with record sales | MarTech
Online retail sales set records on Black Friday and Cyber Monday. That’s the conclusion of reports...
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LiveIntent launches Identity Enrichment on Salesforce AppExchange | MarTech
LiveIntent released Identity Enrichment on the Salesforce AppExchange today. The Identity Enrichment app lets users match...
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