B2C Marketing
Yahoo and Taboola sign “30-year” exclusive ad agreement | MarTech
Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part...
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November online spending up only 0.1% heading into Black Friday | MarTech
Online shoppers spent $64.59 billion for the first three weeks in November — a 0.1% increase...
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33 World Cup marketing statistics you need to know
The most controversial World Cup ever is underway and expected to be the most-watched sporting event...
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SponsorPulse expands data-driven sponsorships for brands
Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North...
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Why we care about B2C marketing: A guide for marketers
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends...
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How to use AI and machine learning to boost marketing data management
There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML)...
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Web3 content and capabilities from an agency’s perspective
Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3...
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6 email metrics to help reach marketing goals and make business decisions
Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a...
Read more6 data collection tactics for marketing in the cookieless future
The end of the third-party cookie doesn’t have to be the end of getting good, useful...
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Webinar: Deliver consistent customer experiences and deeper engagement
Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly...
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