Marketing
Warner Bros. Discovery rebrands streaming service as Max
Warner Bros. Discovery on April 12 unveiled Max, a streaming service that mixes its HBO Max...
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IAB: Digital ad growth hits bottleneck as landscape diversifies
Digital promoting growth tapered off last yr after breaking records in 2021 amid the pandemic rebound,...
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General Mills ramps up misinformation fight as generative AI concerns rise
General Mills is broadening its efforts to detect misinformation online amid heightened concerns across the impact...
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Dove pushes for legislation to protect kids’ self-esteem from social media
The Dove Self-Esteem Project today (April 12) launched the Campaign for Kids Online Safety to address...
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24 questions to ask identity resolution vendors during a demo | MarTech
Identity resolution has turn into an important tool for brand marketers searching for to understand with...
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Ad-supported media engagement slips as consumers cut back, report finds
Media usage trends stabilized closer to pre-pandemic levels in 2022, though certain channels are primed to...
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Omnicom strengthens sports ties with Dark Horses acquisition
Omnicom’s TBWAWorldwide has acquired Dark Horses, a U.K.-based sports marketing agency, based on a press release....
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DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’
DirectTV launched a brand campaign, "Overly Direct Spokesperson," that stars Emmy and Golden Globe winner Brian...
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Level up your marketing game with in-game advertising | MarTech
Recent years have seen gaming grow to be a pretty advertising opportunity for brands. As more...
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TikTok remains top social app for teens despite drop in favorability, study finds
TikTok remains teens’ most favored social media platform to date in 2023, though its favorability fell one...
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