Marketing
Why Is Meta Helping Brands With Data Loss?
To some commentators’ surprise, in recent times Meta has been seriously helpful to brands struggling with...
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How pandemic trends will continue to inform consumer behavior in 2023
NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects...
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Apple launches Business Connect, names partners as advertising ambitions intensify
Apple launched Apple Business Connect, a new feature that allows businesses to customize the way...
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Webinar Recap: Key Factors That Drive the Valuation of Your Agency
On February 14th Productive co-hosted a live webinar with Cactus, a corporate M&A advisory and growth...
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Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads
Welch’s Fruit Snacks is running a giveaway promotion through QR code-enabled TV ads, according to a...
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P&G touts big savings from fabric care in-housing strategy
Procter & Gamble has increased marketing efficiency by in-housing media functions for some of its business...
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Digital Marketing Agency Profit Margins: How to Increase It?
No one has to tell you how important profit margin is for your business because, duh,...
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Toyota launches AR experience to support 2023 Crown | MarTech
Toyota has launched an AR experience for U.S. car buyers interested in the latest model of...
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Disney sells out ad time for NHL All-Star events
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and...
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Horizon’s sports arm bets on pickleball with tournament launch
Horizon Sports & Entertainment (HS&E) has partnered with InsideOut Sports & Entertainment and Hard Rock to...
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