Marketing

Since debuting last November, OpenAI's ChatGPT has captivated the ad industry and beyond with an ability...

If you’ve ever felt that keeping the project team on track is like herding cats, then...

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers,...

It’s just weeks into 2023 and stakeholders throughout the media-marketing ecosystem have already moved pieces on...

The digital marketing strategy and campaigns are behind much of the success of the number one...

Despite the widespread use of data clean rooms (DCR), less than a third of marketers are...

Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, along with OpenAP and the Video Advertising Bureau...

Globally renowned sportswear giant Nike is at the top of its game right now. But as...

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of...

Molson Coors is returning to Super Bowl advertising with a 30-second ad spot, a company release...