Marketing

General Motors (GM) and Netflix have come together for a strategic alliance around electric vehicles (EVs),...

  Instacart and Michelob Ultra partnered to create shoppable TV commercials that coincide with the Anheuser-Busch...

Old Spice is introducing its first brand mascot as a part of a “Smelf-Confidence” campaign that...

“Hey Siri, lead a protest.”  Virtual assistants like Siri and Alexa, that are a growing a...

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM)...

WPP reported revenues increased 12.7% for a total of $17.3 billion (14.4 billion British pounds) during...

51 ads shown 46 unique advertisers $7M price per 30-second ad 8% ad prices increase from...

The Trade Desk reported fourth-quarter revenue increased 24% year-over-year to reach $491 million, per an earnings...

Marketers are showing limited optimism about the year ahead, with three in 10 of those surveyed...

Instagram is sunsetting live shopping on March 16, according to a post on its website. The...