Marketing

Campaign Trail is our analysis of some of the best new creative efforts from the marketing...

Horizon Sports & Experiences (HS&E), which launched under Horizon Media in November, has signed NBA Entertainment,...

Spending more time logging into different software to keep track of your customers than actual front-line...

Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined...

Disney on Dec. 8 launched an ad-supported option for its Disney+ streaming service, the entertainment company...

  Ad spend for the month of November reached $9.4 billion, making it the top-performing month...

Three years into a global pandemic and much of the world’s business playing fields have been...

Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP)...

Avocados from Mexico will return to the Super Bowl next year with a 30-second TV spot,...

Small businesses are launched from a founder’s passion or a great idea for a service or...