Marketing
2023 predictions: How marketers will approach web3, virtual experiences and gaming this year | MarTech
The metaverse talk over the last year unlocked the creativity of marketers to imagine how they...
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YouTube reclaims VidCon title sponsorship, replacing TikTok
YouTube is this year’s title sponsor of VidCon, according to media reports. One of the...
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IPG fills key growth role with omnichannel lead from Accenture
Interpublic Group has hired Jeriad Zoghby as chief commerce strategy officer, according to a company release....
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Want to Analyze Robust Data For Your Business? Use Our Analytics Template
In today’s fast-paced business environment, it’s essential to have the ability to analyze data effectively, and...
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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year | MarTech
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure...
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Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Campaign Trail is our analysis of some of the best new creative efforts from the marketing...
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4A’s, ANA condemn IAB’s ‘acerbic tone’ in sign of data-privacy rift
UPDATE: Jan. 31, 2023: IAB CEO David Cohen responded to the 4A’s and ANA joint statement over...
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5 Tips to Provide Contextual Feedback to Creative Agencies
Providing feedback to creative agencies can be a tricky process, but it is an essential part...
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How to use AI and machine learning to personalize and optimize campaigns | MarTech
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the...
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Netflix believes ads will eventually drive at least 10% of revenue
Netflix said it is pleased with early progress on an ad-supported tier that launched in November...
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