Marketing

Three years into a global pandemic and much of the world’s business playing fields have been...

Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP)...

Avocados from Mexico will return to the Super Bowl next year with a 30-second TV spot,...

Small businesses are launched from a founder’s passion or a great idea for a service or...

On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all...

White Claw and Netflix teamed to create a limited-edition murder mystery game, “Crack the Claw,” timed...

Three-quarters of executives at media agencies ranging in all sizes say overall advertiser spending will remain...

Wondering what brings a certain brand to mind when someone asks you about a particular product...

It was a boom year for sports sponsorships, especially for women athletes. Sponsorship deals for female...

Hyundai announced it is the presenting sponsor of a new live game show on Twitch called...