Marketing

Today, Walmart opened new immersive experiences on metaverse platform Roblox. This is an effort to engage...

Omnicom Group is strengthening its e-commerce arm with the launch of Transact, a practice dedicated to...

In 2022, consumers will not concentrate their holiday shopping activities around big November dates like Black...

The fintech world is exploding. Transactions that once required a drive to the bank can now...

Sonic Drive-In today (Sept. 26) launched a new advertising campaign, "Mmm. Sonic," that offers an imaginative, dreamlike...

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping...

This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists...

Duracell is seeking tech enthusiasts to help get its TikTok channel off the ground, according to...

Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two...

Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which...